The appointment comes as Medcan continues to expand operations and looks to increase awareness and engagement with key corporate and consumer segments throughout the province of Ontario and beyond. Medcan was looking for an agency partner with extensive brand development and consumer marketing expertise, who can assist with the planning and execution of its first-ever large-scale advertising campaign later this year.
Established in 1987 by a family physician looking to provide clients with proactive medical care, Medcan has grown to include a staff of 800, which includes physicians, specialists, allied health professionals, and nurses. Its breadth of services now features several areas of specialty, such as sports therapy and women’s health.
Medcan’s increased consumer presence meant that it needed a broader array of marketing services as it looked to maintain its leadership position in the increasingly competitive healthcare space. With this new partnership, Camp Jefferson and its sister agencies within the broader Plus Company network will provide expertise across brand development and rebranding, including a reimagining the UX of their website, media expertise through Jungle Media, and influencer relations through Citizen Relations.
“A big reason why we selected Camp Jefferson was their ability to offer us seamless integration and expertise across multiple areas,” said Laura Hearn, VP Marketing at Medcan. “Their multidisciplinary approach will be invaluable as we look to grow Medcan and continue connecting with individuals, families and employers who are looking for a true healthcare partner.”
Medcan was also attracted by Camp Jefferson’s considerable experience across the broader healthcare sector, which has included work with prominent clients like CAMH and TELUS Health
“Our team was inspired by Medcan’s innovative and inspired approach to healthcare,” said Camp Jefferson president Peter Bolt. “We’re confident that our integrated approach will help elevate their position as a leader in the healthcare sector.”
Medcan is a global leader in proactive health and wellness services and is devoted to providing care for individuals, families and employers that is grounded in the latest evidence-based practices, technologies and treatments. Our team of medical experts unites to provide transformational specialty and primary care to achieve more for you and your health.
Medcan’s flagship Annual Health Assessment, is a comprehensive, physician-led analysis of your current health and wellness as well as your future risk for developing disease. We provide our clients with personalized plans and help them take action through our comprehensive ecosystem of services, along with convenient in-person and virtual ongoing care.
Located in downtown Toronto (150 York St.), Oakville (2275 Upper Middle Rd.), and Collingwood (40 Huron St.), Medcan is here to give you more control over your health and to help you live well, for life. Learn more at medcan.com.