This website, created by Toronto-based digital production studio Lollipop and creative agency Extreme Group for Black Sunshine Coffee, takes visitors on an experience much like a sketchy drug deal. Be careful, make the wrong move and you could get shot.
Atpureblacksunshine.com visitors are invited to step into shadows of the underworld, chartering a flight to a mysterious island to undertake a business deal with a difference. Players who keep their cool and make it past the imposing steel door guarding the entrance to a seemingly abandoned warehouse are tested to the limits as they come face to face with the dealer, his pure organic stash, and a gun-toting gang of hired thugs. Movement through the site takes users from a first-hand look at the various roasts and beans on offer right through to the deal, where they’re connected to an online shop to peruse the goods are available for purchase.