OK Go – This Too Shall Pass

//  03.03.10

OK Go - This Too Shall Pass

I LOVE this new video created by director James Frost (Zoo Films) along with OK Go and Syyn Labs. I love how colourful and playful it is and it sure is fun to watch. I can see it being a challenge to shoot – which took months of planning, two days to shoot and almost 60 takes. It’s also sponsored in part by State Farm (which is interesting). More info on how the video was created is posted here along with full credits and a selection of stills (I love the umbrellas near the end).

WARNING the video file takes a bit of time to load as it’s pretty big. If you don’t want to wait, watch it on YouTube.

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