Xerox – A World Made Simpler

//  07.17.12

Glossy worked with Y&R New York and Xerox to promote this film co-produced by Psyop and Blacklist.

This ambitious mixed media project combines printed paper, stop-motion and a dash of CG to tell the story of Xerox. Shot in one room with a solitary Xerox MFP, Psyop’s Laurent Barthelemy and Blacklist’s Denis “Cisma” Kamioka co-direct the tale of Xerox’s services, technology and expertise through constant movement and playful applications of paper.

Here’s some of the traction: Adweek’s Ad of the Day, Creative Review, More About Advertising, Communication Arts, It’s Art, Branding Magazine.