Instant Direct Mail

//  08.01.12

Glossy worked with Toronto-based Lowe Roche to promote this instant direct mail piece for Pfaff Porsche.

Armed with a camera, laptop, printer and Porsche Carrera 911 S, Pfaff Porsche and Lowe Roche created the world’s first instant direct mail piece. 32% responded to a website where they could book a test drive.

The story was picked up on: FastCompany’s Co.Create, CreativityAdweek, Media PostToronto Star, Trend HunterStimulant.