Glossy worked with Toronto-based Lowe Roche to promote this instant direct mail piece for Pfaff Porsche.
Armed with a camera, laptop, printer and Porsche Carrera 911 S, Pfaff Porsche and Lowe Roche created the world’s first instant direct mail piece. 32% responded to a website where they could book a test drive.
The story was picked up on: FastCompany’s Co.Create, Creativity, Adweek, Media Post, Toronto Star, Trend Hunter, Stimulant.
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