You can’t get much more instant, or direct, than this.
Armed with a camera, laptop, printer and Porsche Carrera 911 S, Pfaff Porsche and Lowe Roche created the world’s first instant direct mail piece.
32% responded to a website where they could book a test drive. Nice.
Advertising Agency: Lowe Roche, Toronto, Canada
Creative Directors: Dave Douglass, Pete Breton
Art Director: JP Gravina
Copywriter: Simon Craig
Print Producer: Beth Mackinnon
Account Team: Dave Carey
Video Production: Motion Pantry
Director / Cameraman / Editor: Dean Vargas