Mellow Mushroom

Glossy worked with Arcade Edit and Fitzgerald+CO on this brilliant and creepy campaign for pizza joint Mellow Mushroom, directed by Arts & Sciences‘ Adam & Dave.

Mellow Mushroom wanted more followers on Twitter so they created a campaign where their mushroom mascot literally “followed” some of their Twitter followers. What’s not to love about a creepy mushroom mascot that stalks people? And they really did stalk real people.

Read more about the campaign.

Here’s some of the traction: FastCompany’s Co.Create, AdFreak, PSFK, BizBash, Agency Spy, Ads of the World and AdLand.