Glossy worked with Toronto-based Zulu Alpha Kilo on the Audi quattro® Experience – a one-of-a-kind interactive installation that put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro® slot car for the chance to test their on-track skills.
Using the world’s first iPad enabled slot car controller, visitors to the installation were able to take their A4 for a wild test-drive around hairpin turns, down long highway straightaways and through icy mountain passes – terrain that would get the better of lesser vehicles.
The campaign was supported by a video showcasing the project as well as the documentary film, Painting Coconuts directed by Tamir Moscovici (Urban Outlaw) of Industry Films, which captures the entire build through the eyes of track maker David Beattie of Slot Mods USA. Read more on this project.
Here’s some of the traction on the campaign: Engadget, TechCrunch, Communication Arts, Fast Company’s Co.Create, The Awesomer, Devour, Marketing, Creativity, Applied Arts and Media Post’s Creative Media Blog.