http://www.youtube.com/watch?v=CSNAdo9Czns
http://www.youtube.com/watch?v=CSNAdo9Czns
Cheerios has been making the news lately. First for the controversial interracial family spot (what year is it?!), then for this response video where kids chime in on the controversy, and now this heart warming spot called “Nana”. Even the often cynical Tim Nudd of Adweek likes it. Read his review here in Adweek’s Ad of the Day.
Both spots are directed by Matt Smukler, of Community Films, via Saatchi & Saatchi, New York. Full credits.
Brand: Cheerios
Title: Nana
Advertising Agency: Saatchi & Saatchi, New York, USA
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte
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