A naked man covered in wax strips was sent out on a busy Pride and Canada Day weekend in Toronto.
Introducing Street Waxing. In this stunt by Toronto-based Lowe Roche, for Toronto’s Fuzz Wax Bar, people were asked to rip the wax strips off the male model. Funny phrases like “We’ll take the monkey off your back” and “You’ll walk a little differently” accompanied the tagline “So good, it hurts”, were printed on the strips along with a coupon for the shop. Good sadistic fun.
Here’s some of the traction we got on this initiative – Adweek, Huffington Post, Creativity, Marketing, Campaign Brief, Agency Spy, Elma+Alt+Shift, Trend Hunter, Media Post, Guerrilla Blog, Hype5.
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