Glossy teamed-up with Toronto based creative agency UNION and Colgate-Palmolive to launch the Twitter-based campaign called, “There’s Something In Your Tweet,” to support the introduction of the new Colgate* Slim SoftTM/MC toothbrush in Canada.
The campaign includes a first-of-its-kind service that puts Twitter to a completely new use: anonymously alerting people to food stuck in their teeth, sparing friends the embarrassment of pointing it out themselves.
Here’s some of the traction on the initiative – Creativity, AdAge, Branding Magazine, Campaign Brief, Media Post, Ads of the World, DIGIDAY, The Drum, Applied Arts, Media Post, AdVirtues, I Believe in Advertising, Saatchi London’s Blog and Adverblog.
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