http://www.youtube.com/watch?v=AmsXyWbGU0I
People who work in advertising in Canada drink – a lot. And we watch more porn than the average Canadian, but not that much porn.
Lowe Roche has created this video all about ad people and their habits – we love stuff about us, don’t we?
The video was created for last night’s Strategy Agency of the Year awards, hosted by Toronto-based Strategy Magazine.
In creating the video, Lowe Roche did its homework, conducting in-depth qualitative and quantitative research. They tapped into the PMB database of over 22,000 respondents and did a vertical lifestyle analysis of Canadians who identify themselves as ad industry professionals. In doing so, they uncovered some lesser-known facts about ad people, for example, did you know that ad people use the internet for adult entertainment 1.7 times more than the average Canadian? In other words, talk to your IT guy, NOW. Maybe you didn’t know that ad people mute the sound in TV commercials 1.6 times more than the national average. A tad ironic don’t you think? And surprise, surprise – ad people drink a lot. In fact we drink 9 times as much bourbon as the average Canadian. So “cheers”… to ad people.
Here are Credits for Lowe Roche’s vid.
Agency: Lowe Roche
Co-Creative Director: Jane Murray
Co-Creative Director: Mark Mason
Copy Writer: Jeremy Richard
Junior Copy Writer: Jason Soy
Art Director: Matthew Camara
Agency Producer: Shannon Farrell
Strategic Planner: Jonathan Daly
Post Production: Married to Giants
Editor: Monica Remba
Editor’s Assistant: Alain Elliott
Online & Motion Graphics Artist: Trevor Corrigan
Online Assistant: Sheenah Jennings
Executive Producer: Denise Shearer
Audio House: Keen Music
Music Producer: Matt Redman
Music Producer: Thomas Neuspiel
Audio Mixer: Andrew McCready
VO: Aaron Abrams
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