Warm up to Love

//  12.17.13

I like a little slo mo with some slow jam.

Here’s a new campaign for K-Y® Brand, via DDB Canada and directed by Untitled Films‘ Curtis Wehrfritz, asks you to warm up to love again.

There are three spots in the campaign – Lawnmower is above and Sit Ups and Blow Dryer are below.

Client & Product: Johnson & Johnson – K-Y® TOUCH™ 2-in-1 WARMING® MASSAGE OIL AND PERSONAL LUBRICANT
Campaign Title: Warm Up To Love Again
TV/Online videos: Lawnmower (00:15), Hair Dryer (00:15), Sit-ups (00:15)
Client: Tim Boughtflower (Group Brand Director at Johnson & Johnson), Heidi Chiu (Brand Manager at Johnson & Johnson)

Agency: DDB Canada
Chief Creative Officer: Kevin Drew Davis
Executive Creative Director: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace
Copywriter: Domenique Raso
Art Director: Rebecca May
Agency Producer: Caroline Clarke
Account Team: Jacqui Faclier (Business Unit Director), Susan Powell (Account Director)
Vice President, Strategy and Innovation: Dino Demopoulos
Strategy: Sandra Moretti
Media Company: J3

Production Company: Untitled Films
Executive Producer: Lexy Kavluk
Director: Curtis Wehrfritz
Director of Photography: Brendan Steacy
Line Producer: Micheal Smith
Editorial: Posterboy
Editors: Brian Williams, Raj Ramnauth
Producer: Michelle Rich
Online House: Azyzfx
Online Editor: James Andrews
Online Producer: Karen Huybers
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: RMW Music
Audio House Producer: Jeff Cohen
Audio House Engineer: Dustin Anstey
Casting Agency: Powerhouse Casting