The Beer Fridge – Project Indonesia

//  12.19.13

Remember the Molson Beer Fridge that only opened by scanning a Canadian passport? Well today the brand released a 2:45 second online spot, The Beer Fridge – Project Indonesia, that will air during the Canadian World Junior hockey tournament at the same length. Essentially taking up entire commercial breaks.

The previous beer fridge commercial was the 2nd most viewed commercial online in Canada last year. This new film is directed by Untitled Films‘ Tyler Williams via Canadian ad agency Rethink.

The new spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo:  a satellite  system for the olympic games, and of course a red fridge stocked full of Molson Canadian. A 30-second version of the ad is set to debut on Dec. 26h.

Title: The Beer Fridge – Project Indonesia
Client: Molson Canadian

Agency: Rethink
Creative Directors: Aaron Starkman, Chris Staples, Dré Labre, Ian Grais
Art Directors: Aaron Starkman Joel Holtby, Vince Tassone, Christian Buer
Writers: Aaron Starkman, Mike Dubrick
Account Director: Ashley Eaton
Broadcast Producer: Dave Medlock

Production Company: Untitled Films
Director: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tom Evelyn
Director of Photography: John Houtman

Post Production: Rooster Post
Executive Producer: Melissa Kahn
Editor: Marc Langley
Assistant Editor: Nick Greaves

Post Production: Fort York VFX
Music and Sound Design: RMW Music