The Beer Fridge – Project Indonesia

//  01.16.14

Glossy again partnered with Rethink on their second Molson Beer project, this time with Untitled Films. This spot chronicles the journey of three real friends, two of them surprising the other one (who’s a rabid hockey fan) currently living 10,000 miles away in the Gili Islands in Indonesia where there are no motorized vehicles whatsoever. The friends come armed with precious cargo: a satellite system for the Olympic Games, and of course a red fridge stocked full of Molson Canadian.

Here’s some of the traction the spot received.

Creativity, FastCompany’s Co.Create, AdWeek, Ads of the World, Advertlover, Applied Arts, Trend Hunter, Strategy, MediaPost, Trendolizer.