Canadian Paralympic Committee

//  03.11.14

In the lead-up to the Sochi Paralympic Winter Games, glossy partnered with BBDO Toronto to promote this spot for the Canadian Paralympic Committee. The 60-second spot, titled “What’s There,” compels viewers to look past the disabilities of Paralympic athletes – and instead fathom their complete, elite, world-class abilities.

Here’s some of the traction we got on the campaign: Communication Arts, Creativity, Applied Arts, Creative Review, ShotsMedia Post, Creative Criminals and a Q&A with the creatives in SourceEcreative.