James Frost for Alabama Shakes

//  04.29.15

Alabama Shakes’ sophomore album, Sound & Color, debuts at No. 1 on The Billboard 200, selling 96,000 units in its first week of release in the U.S. It is also No. 1 in Canada and in the Top 10 in the U.K., Australia, Switzerland and Netherlands. Co-produced by the band and Blake Mills, it is the follow-up to Alabama Shakes’ 2012 Gold-certified debut album, Boys & Girls, which earned the group Grammy nominations in three categories, including Best New Artist.

The official video for the album’s title track premiered today on VEVO and it’s directed by James Frost of Los Angles-based production company Honey Badger, whose other music video credits include Radiohead’s “House of Cards,” Coldplay’s “Yellow,” and OK Go’s “This Too Shall Pass.”

The video for “Sound & Color” is based on a concept by Alabama Shakes’ Brittany Howard and tells the story of an Astronaut who was sent to explore deep space for new signs of life. His ship malfunctions and he wakes up 500 years off course, with no ability to communicate back home. The video is an observation of his emotions as he accepts his destiny.

Alabama Shakes – comprising lead singer/guitarist Brittany Howard, guitarist Heath Fogg, bassist Zac Cockrell, drummer Steve Johnson, and touring keyboard players Ben Tanner and Paul Horton – will launch the next leg of their North American tour on May 28.
Alabama Shakes | Sound & Color Credits

Astronaut: Kenneth Morgan
Wife: Kim Landers
Son: Anthony Edwards Jr.

Production Company: Honey Badger
Director: James Frost
Producer: Sam Khazaeni, Matthew Ayriss
Executive Producer: Gower Frost
Director of Photography: David Myrick
Production Designer: Eric Archer

Editorial: Union Editorial, Los Angeles
Editor: Nicholas Wayman Harris
Assistant Editor: Emalee Arroyo

Post Production: MPC, Los Angeles
Colorist: Ricky Gausis
Color Grading Producer: Summer McCloskey
Executive Producer: Amanda Ornelas
VFX Producer: Abisayo Adejare
VFX Artist: Cynthia Lee, Gizmo Rivera

VFX: The Artery, New York
Executive Producer: Yfat Neev
VFX Supervisors: Vico Sharabani,Todd Sarsfield
Producer: Ryan Cunningham
Flame Artists: Asaf Yeger, Tony Rivas
Flame Assist: Eugene Vernikov

Nebula Design & 3D Animation
Christopher Lopez

Music Video