Smokin’ Business Card

//  06.18.15

This week’s Throwback Thursday is a short trip back to March 2012 and this project I frequently refer to as “little card, big PR.” It got a lot of traction.

Bos, Toronto (now DentsuBos) made a business card that you can roll up and smoke. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.

Creative Director/Writer: Gary Watson
Art Director: Jennifer Saunders