Man in Motion Rick Hansen for HBC

//  10.19.15

Hudson’s Bay Company History Foundation enlists Man in Motion Rick Hansen to help celebrate Canada’s history

The second installment of the Country of Adventurers history series features explorer and surveyor David Thompson

TORONTO, ON – October 19, 2015 – The HBC History Foundation is enlisting Man in Motion hero Rick Hansen to celebrate the explorer and surveyor David Thompson in its second Country of Adventurers history segment.

The HBC History Foundation created The Country of Adventurers series of historical narratives to share the stories of Canada’s adventurous past. The campaign was created by Toronto-based Red Urban, directed by Untitled Films’ David Tennant, and edited by Mark Paiva at Saints Editorial. Special Effects were handled by Alter Ego, Toronto.

“We are delighted to have the ‘Man in Motion’ Rick Hansen help tell the remarkable story of’ David Thompson,” said Richard Baker, Governor and Executive Chairman, HBC. “Hansen’s personal journey pushing his wheelchair around the globe is a wonderful parallel to Thompson’s, who also overcame a physical setback and went on to explore and map Canada and vast regions of the entire continent.”

Thompson became one of the most pioneering geographers in Canada. No matter where he traveled, he would mark down the latitude and longitude, temperature and geographical characteristics. Ultimately, he mapped almost half of North America between the 46th and 60th parallels, from the St. Lawrence and Great Lakes all the way to the Pacific. His work was so accurate that it remained the basis of all maps of the west for almost a century.

“It’s an honour to help share these inspiring stories of adventurers from Canada’s past,” said Rick Hansen, Chief Executive Officer of the Rick Hansen Foundation. “When I learned about Thompson and what he endured and accomplished in his lifetime I was in awe. By sharing his courageous story, we will inspire today’s adventurers to explore and celebrate Canada.”

Rick Hansen’s own journey to overcome great challenges began when he was paralyzed in a car accident at the age of 15. He never let his physical limitations stop him from reaching his dreams and went on to become a celebrated athlete representing Canada in the Olympic and Paralympic games. Knowing that more had to be done to break down barriers for people with disabilities, in 1985, he set out to complete the Man in Motion World Tour. For 26 months, Hansen and his team wheeled over 40,000 kilometres through 34 countries raising awareness about the potential of people with disabilities, and creating accessible and inclusive communities. Since the tour, Hansen has continued that journey to change the world through the work of the Rick Hansen Foundation.

The Country of Adventurers – History segments

Hudson’s Bay Company established the HBC History Foundation to advance the knowledge and interest in Canadian history. This new series features modern day Canadian adventurers sharing stories of explorers from Canada’s rich history.

“We are delighted to bring Canada’s stories to life,” said Liz Rodbell, President, Hudson’s Bay and Lord & Taylor. “As North America’s oldest company, we have a rich and authentic history that we believe is a great honour to be able to share with Canadians.”

The first history segment was released on September 21, 2015 and tells the story of Dr. John Rae, a Scottish doctor who worked for Hudson’s Bay Company from 1833 – 1856.  Dr. Rae is arguably the greatest arctic explorer who ever lived. He was the man who found the last missing link of the fabled Northwest Passage and also discovered the fate of the Franklin expedition. Narrated by Les Stroud, better known as Survivorman. Stroud is a modern day survivalist who writes, produces and stars in survival-themed programs that have run on The Outdoor Life Network, The Discovery Channel and The Science Channel.

To reach as many Canadians as possible, the 60-second and 30-second history segments will run nationally on both specialty and conventional stations, and will also be accessible online at

About Hudson’s Bay Company
Hudson’s Bay Company is one of the fastest-growing department store retailers in the world, based on its successful formula of driving the performance of high quality stores and their all-channel offerings, unlocking the value of real estate holdings and growing through acquisitions. Founded in 1670, HBC is the oldest company in North America. With the recent completion of its acquisition of GALERIA Kaufhof Group, HBC’s portfolio today includes eight banners, in formats ranging from luxury to better department stores to off price, with more than 460 stores and 65,000 employees around the world.

In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue and Saks OFF 5TH, along with Home Outfitters. In Europe, its banners include GALERIA Kaufhof, the largest department store group in Germany, Belgium’s only department store group Galeria INNO, as well as Sportarena.

HBC has significant investments in real estate joint ventures. It has partnered with Simon Property Group Inc. in HBS Global Properties Joint Venture, which owns properties in the United States and Germany. In Canada, it has partnered with RioCan Real Estate Investment Trust in the RioCan-HBC Joint Venture.

About Red Urban
Red Urban is an award-winning advertising agency in Toronto, Canada and a member of the Omnicom group of companies. Operating as a boutique creative agency with the resources of a global network, Red Urban’s clients include Subaru, Porsche, Alexander Keith’s, Nestlé Purina and Renaissance Investments, a division of CIBC.


Client: Hudson’s Bay Company History Foundation
Project: Country of Adventurers

Creative Agency: Red Urban
Executive Creative Director: Christina Yu
Associate Creative Director, Writer : Pete Gardiner
Art Director: Alicia Outschoorn
Producer: Anna Tricinci
Digital Producer: Gina Lijoi
Director, Client Services: Caroline Kilgour
Group Account Director: Samantha Brightling
Account Supervisor: Matt Baggley

Production Company: Untitled Films, Toronto
Director: David Tennant
Director of Photography: John Houtman
Line Producer: Kelly King
Executive Producer: Lexy Kavluk

Editorial Company: Saints Editorial, Toronto
Editor: Mark Paiva
Assistant Editor: Michael Ofori-Attah
Executive Producer: Tory Osler

Post Effects Company: Alter Ego Post, Toronto
Colourist/Compositing: Eric Whipp
CGI: Andres Kirejew
Compositing: Andrew Thiessen

Music Production Company: Imprint Music
Music Composer: Imprint Music
Music Producer: Fraser MacDougall
Sound Designer/Engineer: Aaron McCourt
Executive Producer: Corinne Murray

Web Development Company: Media Monks