Happy Friday and Happy Holidays.
As the holidays are one of the craziest times of the year, Koodo wanted to spread a little happy. In what’s being called a “Random Act of Happy,” that builds upon Koodo’s “Choose Happy” brand platform, the brand got 98 members of Choir!Choir!Choir! to perform The Cure’s “Friday I’m in Love” at the Christmas Market in Toronto’s historic Distillery District.
They also put up three word garlands with “FA LA LA LA LA (LA LA LA LA)”, “WARM THOUGHTS PEOPLE” and everyone’s favourite, “MISTLETOE”. Images are posted below.
Robert Smith, the lead singer of The Cure, loved the arrangement so much that he’s donating the licensing fees to the charity of the choir’s choice — sponsoring Syrian families in need who are coming to Canada. How awesome is that?
Full credits are at the bottom of this page.
Client: Koodo Mobile
Director, Marketing Communications: Lise Doucet
Manager, Marketing Communications: Chris Statchuk
Marketing Communications Manager: Heather Dionne
Agency: Camp Jefferson
Executive Creative Director: Paul Little
Associate Creative Director: Julie Nikolic
Writers: Michelle Colistro, Paul Little
Art Director: Caroline Friesen, Julie Nikolic
VP, Director of Client Services: Edith Rosa
Account Supervisor: Melanie Abbott
Account Coordinator: Sabrina Zavarise
VP, Social + Innovation: Ian Barr
Content Strategist: Chris Campaner
Director of Integrated Production, Producer: Jen Mete
Song: Friday I’m In Love
Writer: Robert Smith
Performed by: Choir!Choir!Choir!
Live Music Director: Robby Roth
Music Production + Licensing: Apollo Studios
Editorial: Rooster Post Production