Brands of Santa

//  12.22.15

Back in the 1930s, a classic cola brand popularized Santa’s look. What if other brands got there first?

For the holidays, kbs+ Toronto has rebranded Santa. With the help of gifted Canadian artist Sharif Tearaway, they have created a series of 12 Rockwell/Sundblom-style illustrations of the jolly ol man. Sharif, who looks a bit like Santa himself, is also the showcased in a short film to promote the project (posted below). The film is directed by Jon + Torey of OPC.

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Full credits at the bottom of this page.


Illustrator: Sharif Tarabay 

Agency: kbs+
Chief Creative Officer: Matt Hassell 
Executive Creative Director: Ian Mackenzie 
Associate Creative Director: Jon Lane 
Writer: Warren Hass 
Writer: Robin Porter 
Agency Producer : Brenda Surminski 
Social Media: Lisa Pratt 

Production Company: OPC 
Directors: Jon + Torey 
Line Producer: Ian Webb 
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault 

Editing House: School Editing 
Editor: Ryan Hunt 
Executive Producer: Sarah Brooks 

Color: Alter Ego 
Colorist: Conor Fisher 

Music and Sound Design: TA2 Music