Johnsonville Sausage teams up with Food Network Canada on Chopped Canada partnership featuring Chef Mark McEwan
Johnsonville Sausage is pleased to announce a partnership with Food Network Canada and its hit series Chopped Canada. The partnership, which will help deepen Johnsonville Sausage’s relationship with culinary enthusiasts across Canada, features an exclusive, one-year agreement with Chopped Canada Judge and Food Network Canada Celebrity Chef, Mark McEwan.
The partnership will bring the Johnsonville Sausage brand directly into the homes of Canadian foodies with three different television spots which will air nationally during episodes of Chopped Canada. The spots, which start running February 29, will further connect the brand with Canadians, introducing them to new and inventive ways to mix Johnsonville sausages with different ingredients to reinvigorate flavours across all kinds of meal occasions. The ads show Chef Mark McEwan diving into a Chopped Canada mystery basket of fresh, local ingredients as he is tasked with making three sumptuous, original culinary creations inspired by Johnsonville Sausage. The final featured creations are: crostini with sausage ragout and ricotta cheese (posted below); maple syrup sausage and sweet potato hash with poached eggs and hollandaise (video posted below); and steamed clams and mild sausage with tomato broth (video posted above). Recipes for each featured item will be available at www.Johnsonville.ca.
“We are thrilled to have the opportunity to work with Food Network Canada Celebrity Chef Mark McEwan, a true luminary in Canada’s culinary scene,” said Bob Fitzgerald, Director, International Business, Johnsonville Sausage. “With his creative talent, he is the perfect person to demonstrate how Johnsonville sausages are a great ingredient for sparking Canadians’ creativity in the kitchen.”
“Johnsonville Sausage is something you can work with in a variety of ways and it’s so easy to work with,” said Chef Mark McEwan. “It allows you to take an affordable product and make amazing dishes. Everyone can throw one on the BBQ, but you can do so much more to elevate it.”
Created in collaboration with advertising agency Cramer-Krasselt’s Milwaukee office and Toronto-based social media agency Matchstick, the ads will drive viewers to www.Johnsonville.ca where they can watch longer versions of each recipe video, and access a dedicated microsite at www.FoodNetwork.ca/Johnsonville where they can demonstrate their own culinary creativity through a contest that asks “How do you Johnsonville?” By sharing what three local ingredients they think would pair well with the perfectly-balanced flavour of Johnsonville sausages, participants could win a roundtrip to Toronto, a three-night stay at a luxury hotel, and a delicious meal at downtown restaurant Bymark, hosted by none other than the owner, Chef Mark McEwan.
The commercials featuring Chef McEwan will air during new episodes of Chopped Canada, which air Saturdays at 9pm ET/PT, beginning the week of February 29th running until the contest closes on April 10th. On Monday, April 25, 2016 in Toronto, Ontario, ten entries will be selected by a random draw from all eligible entries received during the contest period. Chef Mark McEwan will then review the ten entries to determine, in his opinion, which entrant’s submission he feels pairs best with the flavour of Johnsonville Sausages. The videos and contest will also be supported by digital and social advertising, as well as a live Twitter party with Chef McEwan on April 9th at 8pm ET.
The youngest-ever executive chef in Canada, Chef McEwan has led the restaurant scene in Toronto for many years, owning several restaurants, a specialty grocery store in the city called McEwan,,his own cookware line (Mark McEwan by Greenpan), and currently stars as the newest Judge on Food Network Canada’s hit series, Chopped Canada. Johnsonville’s exclusive partnership with Chef Mark McEwan, which will last for one year, will see him act as a trusted and influential spokesperson for the brand, further establishing Johnsonville as the go-to sausage choice in Canada by lending his credibility, recognition and expertise to help connect Johnsonville sausage with Canadians and promote it as the must-have protein.
Direct links to Chef McEwan’s Johnsonville Sausage recipes:
Steamed Clam and Mild Italian Sausage with Tomato Broth
Crostini with Sausage Ragout and Ricotta Cheese
Maple Syrup Sausage and Sweet Potato Hash with Poached Eggs & Hollandaise
About Johnsonville Sausage, LLC
Johnsonville is a town built on sausage, for sausage and by sausage. Everything we do, everything that made us who we are today goes into every sausage we make. Johnsonville employs approximately 1,600 members. Each member takes ownership of product quality to ensure the excellence and “Big Flavor” of Johnsonville Sausage. Founded in 1945 by the late Ralph F. and Alice Stayer, the company remains privately owned today.
For additional Johnsonville company information, new product news and the latest the latest recipes visit www.johnsonville.ca.
Food Network Canada is a Shaw Media Network.
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