No Frills Drops an Album

//  09.14.20



From the grocery store that brought you this summer’s sleeper hit, A Cart Apart, comes a whole damn album!

Following on the success of this summer’s, A Cart Apart, NO FRILLS® is once again doing what no other discount grocery store has done before…dropping an album!

Starting today, when you text “album” to 374-557 fans will be able to get a free album download and exclusive flyers offers right to their phones. You’ll have great deals in the palm of your hand and a fire album with a track on there for everyone.

The list of champion tracks includes, “Bananas”, “So Fresh”, “Spicy” and of course “Haulin’ State of Mind”. The album, listen below, is available on Spotify and Apple Music or check out the Haulin’ State of Mind album video posted above. This campaign is created in partnership with Toronto creative agency john st.

Haulin’ State of Mind Campaign Credits

Title: Haulin’ State of Mind
Client: Loblaw Companies Limited
Brand: No Frills

SVP Marketing: Uwe Stueckmann
VP Marketing: Andy MacPherson
Director, Brand Marketing: Ashley McGill
Brand Manager: Naveet Nanwa
Director, External Communications: Aly Vitunski
PR Specialist: Jessica Gauci

Agency: john st.
Executive Creative Director: Cher Campbell
Associate Creative Director: Robbie Percy
Associate Creative Director: Caroline Friesen
Designer: Hannah Lee
Executive Producer: Brittani Wilcox
Producer: Megan Flett
Business Lead: Lindsay Day
Account Executive: Kelly Brennan
Chief Strategy Officer: Megan Towers
Senior Strategist: Jay Fleming

Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer, Sound Design: Didier Tovel
Mixing Engineer: Eric Hulme
Executive Producer: Alison Lawee

Post Production: Outsider Editorial
Editor: John Gallagher
Assistant Editor: Cam Anderson
Executive Producer: Kristina Anzlinger
Producer: Kayan Choi

Post Production: The Vanity
VFX Artists: Naveen Srivastava, Kaelem Cahill, Adam Silcox-Vanwyk
Executive Producer: Stephanie Pennington
Producer: Katie Methot

Live Date/Air Date: September 14, 2020

Grocery, Music