//  04.05.16

Glossy partnered with Toronto-based creative shop Blackjet Inc. on its announcement that they’ll be adding free weed to their benefits package to attract new talent, as soon as cannabis is made legal in Ontario. Sound too good to be true? Well, it is. It was an April Fool’s stunt, but they are hiring and the stunt got them more resumes than they can count and some great media attention. Read the press release.

Here’s some of the coverage – AdAge, Applied Arts, Campaign US, MediaPost Psssst, MediaLife, PR Week, Shots, Strategy, The Stable.