Giants & Gentlemen Team Up With Soccer Brand INARIA
After conducting an agency search, INARIA, a Canadian designer and manufacturer of soccer equipment and a full-line of team apparel, has chosen strategy and creative shop Giants & Gentlemen (G&G) as their new agency partner.
G&G is tasked with developing strategic brand positioning that will lead to a creative platform for the brand.“INARIA is the type of assignment we love,” says G&G Co-founder and Chief Strategy Officer, Gino Cantalini. “It’s a brand ready for greatness. It’s an authentic story and a superior quality product. We’re looking forward to helping INARIA take its rightful place in football history.”
INARIA (which means “inside the 18 yard box” in Italian) first started in Toronto in 1999 and as part of its North American expansion has formed extensive partnerships with professional players and clubs, including Toronto F.C.’s Sebastian Giovinco, who won the 2015 Landon Donovan MLS MVP Award, as well as several other elite amateur programs. INARIA incorporates leading technologies into its apparel to help maximize the athlete’s performance and comfort, including 37.5® technology. Fabrics designed with 37.5® technology dry up to five times faster than similar materials.
This year marks the brand’s first formal advertising agency partnership.
“We have some big plans in the global arena for this brand. We are banking on G&G to help us get there,” says INARIA Category Launch Manager Emily Montgomery.
Work has already started on brand positioning for INARIA, with brand messaging expected to release later in the fall.
The deal with INARIA is the most recent in a number of new business wins for G&G, including a distillery (Niagara Falls Craft Distillery), artificial intelligence agency (Daisy Intelligence), an automotive online support company (Gubagoo), and two land developers (Whisper Rock and InHouse).
About Giants & Gentlemen
Giants & Gentlemen is a full-service strategy & creative shop offering stand-out ideas and zero attitude. As entrepreneurs, they bring a grow-or-die philosophy to help brands tower like giants while always acting like gents. Unique to G&G is Outthinking™, a process that leads to deeper insights that help bring meaning to brands. For more information or to schedule an interview go to giantsandgents.com or contact Gino Cantalini at firstname.lastname@example.org or 416-568-0811.
INARIA designs and manufactures a full-line of team sports and active apparel, including pro-style jerseys, practice jerseys, socks, warm-up suits and training apparel. The company offers full finishing, embellishment and unique customization services at its Canadian headquarters. By providing superior quality, value and quick turnaround time, the company’s goal is to continue to develop strong relationships with its customers and loyal sports enthusiasts. Performance Sports Group Ltd., the parent company of INARIA, is a publicly traded company on the New York Stock Exchange and the Toronto Stock Exchange whose affiliates market products under the BAUER, MISSION, MAVERIK, CASCADE, INARIA, COMBAT and EASTON brand names. For more information about INARIA, visit the company’s website at www.inariausa.com.