Cheerios “Dadhood” and McDonald’s “Our Food. Your Questions” among the career highlights of FCB’s newest addition who joins in the role of Director of Integrated Production.
To help address clients’ growing appetite for high-quality marketing content, FCB Canada has hired Stefan Fabich to head up the integrated production department and boost the agency’s creative output.
“We are completely focused on elevating the work in all disciplines, right across FCB and Stef will do that for us in production,” said Nancy Crimi-Lamanna, Co-Chief Creative Officer, FCB Canada. “The mantra around here is ‘yes and…’ which is to say we meet every client request and then we find ways to do it even better. That is exactly what Stef is known for and that’s why we are so sure he’s the perfect fit for the FCB team.”
Fabich spent the last five years at Tribal Worldwide where he made invaluable contributions to the “Dadhood” campaign for Cheerios and “Our Food. Your Questions” for McDonald’s—both of which were recognized at the One Show and in Cannes.
Fabich got his start in the industry on the account team at TBWA more than a decade ago. His career path took him through Saatchi & Saatchi and Proximity before joining Tribal as a producer in 2011. His work there earned him two promotions including his appointment as Associate Director of Production in August 2015.
“We’ve been making some changes at FCB so we can create better, cost-effective content, faster and Stef’s high standards and expertise will help us get there sooner,” adds Jeff Hilts, Co-Chief Creative Officer, FCB Canada. “His contributions to notable and award-winning work are a testament to his attention to detail, his passion for advertising across all new media and his ability to lead a team that produces world class work with world class results.”