The SVEDKA Bloody Mary Oracle

//  01.23.17

SVEDKA Vodka takes on big football with a game predicting cocktail.

SVEDKA Vodka, the #1 Imported Vodka in the United States, has a loyal fan base that loves football almost as much as they love their cocktails.

So together with its agency Bensimon Byrne, SVEDKA set out to steal some football-spotlight. Continuing with its irreverent humour (from past Halloween campaigns), SVEDKA takes aim at the most sacred of sports activities – predicting game winners.

So leading up to the “Big Game”, SVEDKA launches a Bloody Mary cocktail that predicts football games with celery-precision. A delicious oracle that makes its pick based on which side of the glass the celery falls.

The fully digital campaign consists of banner ads, enhanced banners, pre-roll videos, and various social media posts that all drive to SVEDKA’s online hub, which hosts all the videos as well as a variety of SVEDKA Vodka Bloody Mary recipes and more.

The SVEDKA Bloody Mary Oracle’s football game prediction videos will be released the week of each game. Additional videos include a Launch spot to kick off the campaign, as well as the Conspiracy Theory and Commemorative Coin videos that build upon the SVEDKA Bloody Mary Oracle’s legend.

Credits are at the bottom of this page.

Campaign: SVEDKA Blood Mary Oracle
Client: Constellation Brands

Creative Director: Joseph Bonnici
Creative Director: Dan Strasser
Art Director: Debbie Chan
Writer: John Pavacic
Group Account Director: Chris Roop
Program Director: Katelyn Porter
Agency Producer: Magda Czyz

Production House: Nimble Content
Executive Producer: Andrew Lynch
Director: Brett Blackwell
Director of Photography: Brett Blackwell
Line Producer: Aarin Mackay

Editorial Company: Button Factory
Executive Producer: Michelle Pilling
Editors: Tim Pienta, Jamie Kaiser

Motion Graphics: Tim Pienta, Brett Blackwell, Jamie Kaiser
Online: Tim Pienta, Brett Blackwell, Jamie Kaiser
Colourist: Tim Pienta, Brett Blackwell, Jamie Kaiser
Executive Producer: Michelle Pilling
Producer: Magda Czyz

Audio House: Berkeley Inc.
Executive Producer: Tyna Maerzke
Creative Director: Jared Kuemper
Engineer: Jared Kuemper

Alcohol, Football, Super Bowl