Snickers signs Toronto Raptor Cory Joseph for Canadian instalment of ‘You’re Not You’ campaign.
Extending its global “You’re Not You When You’re Hungry” campaign to Canadian basketball fans, Snickers has teamed up with Toronto Raptors point-guard, Cory Joseph.
Following its history of sports partnerships globally, the agreement is part of a larger partnership between Snickers and MLSE, which made Snickers the Official Chocolate of the Toronto Raptors at the beginning of the 2016 season.
Snickers, a brand known for its celebrity transformations, uses Joseph to remind fans of the importance of not being hungry while watching the game with friends.
The spot, created by BBDO Toronto, includes 30-second version with a :15 cut-down was developed to run during games on broadcast and online. The partnership also marks the first time an original, English speaking TVC for the brand was developed in Canada.
Snickers “Hunger Vision”
Agency: BBDO Toronto
SVP, Executive Creative Directors: Todd Mackie, Denise Rossetto
Senior Copywriter: Matt Hubbard
Senior Art Director: Mike Schonberger
Agency Producer: Beatrice Bodogh
Account Director: Rachel Selwood
Production Company: Partners Film
DOP: Mikhail Petrenko
Executive Producer: Gigi Realini
Producer: Kellyann Murphy
Editing: Saints Editorial
Editor: Robin Haman
Transfer: Alter Ego
Online Editor: Eric Perrella
Music: Ricochet Audio
Audio Production Manager: Mike Rosnick