Bicoastal production and post company Greenpoint Pictures has signed comedy director Micah Perta for commercial representation.
A veteran of MTV’s promos department, he has worked on star-studded campaigns for series such as Martha & Snoop’s Potluck Dinner Party and the VH1 Hip-Hop Honors, MTV Video Music Awards (VMAs) and MTV Movie Awards. The A-list talent he has worked with includes Taylor Swift, Tracy Morgan, Ellen DeGeneres, Usher, Mark Wahlberg, Ice Cube, Dwayne Johnson, Alicia Keys and Kate McKinnon.
Perta’s experience encompasses all aspects of a creative campaign – from television and print to online and digital. He has directed comedic spots for brands such as Pepsi, Toyota, Hershey’s, Wendy’s and Stride Gum. His first project for Greenpoint was a successful Hershey’s campaign for Facebook’s in-house creative shop and he has also worked with agencies such as McCann Erickson, Havas, MullenLowe and Deep Focus.
His side projects include Daytime Noon, a narrative short film starring Olivia Wilde, music videos and video art. His work has been covered by the New York Times and garnered millions of hits on YouTube.
“We were immediately drawn to Micah’s independent spirit and infectious energy,” says Michael Kuhn, founding partner at Greenpoint Pictures. “He’s like a funny kid trapped inside the body of a super talented and experienced filmmaker, and that playfulness and passion shines through in his work.”
About Greenpoint Pictures
Greenpoint Pictures is a creative powerhouse where a diverse roster of directors brings compelling stories to life. Top ad agencies and global brands appreciate the love of adventure, passion for film craft, and quality-obsessed ethos the company brings to every project. In an evolving media landscape, Greenpoint Pictures forges the kind of fruitful partnerships that turn first time collaborators into devotees.