Wake Up With Johnsonville

//  04.12.17


Johnsonville makes mornings easier with two new premium sausage flavours

Being a morning person just became a little more effortless. Johnsonville, one of the leading sausage brands in the world, is giving Canadian consumers two exciting new products that are tasty, ready to serve and easily incorporated into their favourite breakfast recipes.

The only thing better than a sausage in an omelette is an omelette in a sausage, which is why Johnsonville is introducing Smoked Western Omelette Breakfast Sausages. The company is also launching Maple Flavoured Breakfast Sausages, made with real Canadian maple syrup. Both are fully cooked, made with premium cuts of pork and with Johnsonville’s proprietary spice blend.

“Johnsonville has a rich history of great tasting flavor and quality, and we pride ourselves on keeping our product offering on trend with the most beloved and popular flavours in the marketplace,” said Jackie Hendricks, International Marketing at Johnsonville. “These two new flavours give consumers another occasion to enjoy smoked sausage in a quick, easy and delicious way.”

Johnsonville is launching the two new products in tandem with nation-wide print, TV and social media campaigns about the company’s breakfast inspirations. The print ads, will run in magazines Food & Drink and Canadian Living’s select spring, summer and fall issues. The campaign features recipe suggestions and links to johnsonville.ca, where consumers can find even more inventive ways to add the new sausages into their morning routines.

The 15-second TV spots “Morning Person” (below) and “Wake Up Call” (above) will began airing across the country the week of March 27 during broadcasts of Hockey Night In Canada and will continue through the NHL playoff season and Stanley Cup finals.

Johnsonville and Toronto agency Matchstick will also support the TV commercials with a social media push in the spring. “Morning Person” is already viewable via the brand’s Facebook, Twitter and Instagram and “Wake Up Call” will hit social in April. Johnsonville is also taking advantage of Instagram Story Ads. The brand’s followers will see a sponsored Johnsonville video as they watch their Instagram Stories feed. Additionally, a series of accompanying breakfast recipe videos (below) will roll out on other social media platforms.



About Johnsonville:
Johnsonville, Wisconsin is a town built on sausage, for sausage and by sausage. We started as a small, family-owned butcher shop in 1945 dedicated to crafting the best sausage around, and 70+ years later, that hasn’t changed. The delicious sausage made in the butcher shop came from an old family recipe, which made its way down the family tree from 19th-century Austria. Today, that family recipe remains, and only three people in the world know the secret ingredients for Johnsonville sausage. Johnsonville employs approximately 1,600 members and the brand is distributed in over 30 countries around the world. The company remains privately owned today. For additional Johnsonville company information, new product news and the latest recipes visit www.johnsonville.ca.​