Glossy Partnered with john st. to promote “Pet Packaging,” a campaign for Home Hardware created to raise awareness about the 1,600 pets that are abandoned every “Moving Day,” July 1, in Quebec. On top of raising awareness, the boxes also served as fundraising tools for the SPCA. Read the press release.
The campaign was featured as an Editor’s Pick on Creativity, Huffington Post, The Drum, Design Taxi, Grenier aux Nouvelles, InfoPresse, Strategy Magazine’s Stimulant, L’ADN, Agency Spy, Little Black Book, Ethical Marketing News, Osocio, Ads of the World, BlueBus, The Stable, AdNews and AdStasher.
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