Consequence Strains

//  12.23.17


Glossy partnered with BBDO Toronto, R.I.D.E. CHECKS and medical cannabis producer, Beleave, on the new high driving awareness campaign, “Consequence Strains.”

The three new “Consequence Strains” – Kourtoom Kush, White Whiplash and Slammer Time – were created by Beleave to expose the dangers of driving high. The campaign was introduced to the public through an online documentary, posted to, and through PR, influencer outreach, posters in and around dispensaries, and at the annual R.I.D.E. CHECKS launch event at Humber College in Toronto.

Here’s some of the media coverage on this campaign: Vice News, CBC News Toronto, CBC Radio-Canada (FR)Toronto Sun, CTV TorontoThe Georgia StraightHigh Times, The Fresh ToastLeafy, CivilizedHerb Approach, AdweekCreativity, PSFKStrategyThe Drum, Ethical Marketing News, Ads of the World.