Stop the Spread

//  04.15.20


Glossy partnered with Toronto-based The Hive and the Chinese Canadian National Council for Social Justice to promote this special hand sanitizer that aims to combat xenophobia.

The campaign features bottles of hand sanitizer bearing the message “Stop the Spread.” But while people might think the bottles are aimed at curbing coronavirus, they bear messaging aimed at getting them to consider their actions towards the Asian community. Read the press release.

Here’s some of the coverage we obtained on the project: FastCompany, Global News, 680News, CityNewsThe Star, Toronto SunAdweek, AdAge, Little Black Book, The Message.