Glossy partnered with Toronto agency Berners Bowie Lee and the Toronto Association of Business Improvement Areas (TABIA) on the shop local campaign, “Buy Toronto Time”.
Toronto has had some of the strictest and longest-running pandemic lock-downs in North America, greatly affecting its many small businesses. Due to business closures, Toronto’s neighbourhoods are at risk of changing forever. This campaign urges Torontonians to support local businesses to keep neighbourhoods alive. Read the press release.
The campaign was launched as some of Toronto’s lockdown restrictions were lifting and it received 185 million media impressions. Here’s some of the media coverage: BlogTO, Toronto Star, CTV News, CityTV News, Toronto Sun, NewsTalk1010, CBC TV, DailyHive, BreakfastTV, An Editor’s Pick on AdAge, Muse by Clio, Creative Review, Applied Arts, Adweek’s AgencySpy, Strategy, The Message, LS:N Global and Springwise.