The Garden Blooms with Two New Clients

//  03.07.23
Holland Bloorview Kids Rehabilitation Hospital Foundation

Holland Bloorview Kids Rehabilitation Hospital Foundation

Toronto agency adds Toronto’s Holland Bloorview Kids Rehabilitation Hospital and U.S. property developer Subtext to its fast-growing roster

The Garden is growing again, with the addition of two key clients to its steadily expanding roster after a competitive review process.

The Toronto agency has been given a mandate to develop a new awareness campaign for Holland Bloorview Kids Rehabilitation Hospital Foundation, the largest children’s rehabilitation hospital in the country and a leader in its field.

With an illustrious history dating back to 1899, Bloorview cares for kids with disabilities or those requiring rehabilitation after illness or trauma. The Garden’s will focus on creating awareness around kids with disabilities, while dispelling negatives or misrepresentations of their condition.

“From our very first meeting, the team at The Garden demonstrated deep interest in collaborating with us to create a campaign that both meets our goals and nudges us out of our comfort zone— exactly what we need,” said Ashleigh Saith, Vice-President, Strategy and Public Engagement, Holland Bloorview Kids Rehabilitation Hospital Foundation. “Their onboarding process is unlike any other we’ve been through and stands out for its thoroughness and careful consideration of our unique must-haves. I can’t wait to see everything take shape over the months ahead!”

It is the latest healthcare-related win for The Garden, which last year was tapped to lead an ambitious $100 million fundraising goal for Barrie’s Royal Victoria Regional Health Care Foundation.

The Garden also picked up work south of the border, winning the remit for a brand repositioning and refresh with US-based Subtext—a nine-year-old residential rental property developer that has built communities housing more than 7,000 people, and has more than $1.7 billion worth of mixed-use projects in its development pipeline.

Subtext takes a data-driven approach to everything from market selection to building design and operation, while its hospitality mindset means that its buildings transcend brick and mortar to truly meet residents’ needs.

“We first noticed The Garden’s work through their work with Fitzrovia,” said Heather Quijas, Director of Marketing at Subtext. “We are going through a rebranding exercise, and The Garden made our short list of agencies we wanted to learn more about. After many meetings with various firms, we had a meeting with the Garden team, and immediately understood why their work stood out. They have a unique process, and a team that’s excited about what they are producing. We couldn’t wait to put our branding in their hands, because we know that the output will be unique, authentic, and stand out without losing our message.”

In addition to the Royal Victoria Regional Health Care Foundation, the Garden also recently picked up assignments for Intrepid Travel, the world’s largest B-Corp. certified travel company, as well as TG Appliance Group and Dymon Storage.

“We are thrilled and excited to be working with two organizations that are leaders in their respective fields,” said The Garden’s co-founder, Shane Ogilvie. “We are tireless supporters of brands that align with our philosophy of leaving the world a better place than we found it, and we can’t wait to help both leave their mark.”