Graham Budd and Shelley Simmons of Quiver. Photo credit: Eli Stang
Quiver Relaunches Bringing Emerging Technology to Advertising
Industry vets Graham Budd and Shelley Simmons join forces to craft immersive brand experiences using AR, AI, Web3, and spatial computing
Quiver has undergone a relaunch, adopting a fresh innovation consultancy business model. The Toronto-based company now specializes in helping agencies and brands in strategizing and developing their most innovative creative concepts. Led by the expertise of two immersive experience veterans, Graham Budd and Shelley Simmons, the duo provides consultation on the integration and execution of emerging technologies in advertising, including AR, AI, Web3, and spatial computing.
As part of the relaunch, Quiver has been named a preferred brand activation partner of Illuminarium at The Distillery District. Illuminarium is a breakthrough global experiential entertainment company, founded by leaders in cinematic and interactive content, architectural and theatrical design, and venue operations. This announcement was made at Odyssey, an immersive experience event showcasing the potential utilization of the space for brands.
“As the pace of change in communication mediums continues to accelerate for marketers, we recognized that our specialized expertise offered a solution to help agencies and brands adapt more quickly,” says Budd. “Our affiliation with Illuminarium at The Distillery seamlessly aligns with this approach, enabling us to assist brands in delving into the creation of profoundly immersive live experiences at Canada’s premier entertainment complex.”
The addition of Shelley Simmons adds over 20 years of interactive experience to the Quiver team, she joins as Executive Producer, Innovation. Shelley has spearheaded major games and immersive entertainment experiences, including her recent work on Survivorman VR and collaborations with broadcasters such as CBC, Corus and the BBC. Her extensive resume includes time at award-winning digital design studio Jam3 (now Media.Monks) and marblemedia. Simmons emphasizes, “At the heart of every exceptional immersive campaign is a compelling story; the best immersive experiences never lose sight of this.”
One of the first clients to benefit from Quiver’s new model was eBay Canada, currently collaborating on a branded documentary short film titled “The Build”, slated to be unveiled in March 2024. “This documentary adopts a decidedly non-traditional approach to advertising and brand storytelling for eBay Motors,” says Budd. “We’re excited for the upcoming release, as well as all of the connected brand activities planned throughout the year in conjunction with this documentary project.”
The Illuminarium pushes the potential of brand storytelling even further by leveraging state-of-the-art technology. This includes the world’s most advanced RGB pure laser projection by Christie, LIDAR sensors that blanket the space with interactivity, scent machines, a unique digital sounds space, and programming using the latest video game engines. Combined, these elements collectively immerse guests in an experience that makes them feel like they are inside a game or film. The incorporation of state-of-the-art technology allows audiences not only to see and hear but also feel, smell and even actively influence the space around them. The recently opened Toronto entertainment complex now joins Las Vegas and Atlanta as Illuminarium Experiences continues to expand worldwide.
Quiver plans to announce more emerging creative studio and technology partnerships in the new year.
For project inquiries or Illuminarium at The Distillery District branded event requests, please contact Graham Budd at Quiver: graham@quiver.tv.
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