Lifelong Crush Kicks Ass with Kicking Horse Coffee Win

//  01.29.24

Agency will go “full on donkey” across Canada and the US as the coffee brand’s first agency of record

Lifelong Crush (LLC) is kicking off 2024 highly caffeinated and ready to rock as the first ever agency of record for Kicking Horse Coffee.

The agency will be responsible for developing the first international platform across the entire Kicking Horse Coffee ecosystem launching in Canada and the United States. The work will support the expansion of the company and create culturally relevant and rebellious moments to garner outsized attention for the brand.

“Lifelong Crush really understood the essence of our brand and history and that showed up in a strong creative strategy and truly nailing the tone of voice,” said Lori Hatcher, Chief Marketing Officer at Kicking Horse Coffee. “The way the agency was able to play with our brand and show us examples of how far we could go was awesome. They really took it to 11 – or as we like to say they went ‘full on donkey’. The chemistry in and across both organizations was an important consideration for us and there was palpable chemistry between strategy and creative working hand in hand. To sum it up, the team and the work was totally kick ass!”

“We’re an agency full of unconstrained thinkers that seek to break with convention, so to be able to collaborate with a similar team at Kicking Horse to shake up a sleepy coffee industry, ‘buck’ the trends and ignite what already exists in the Kicking Horse Coffee DNA really excites us,” said Christina Yu, LLC Partner and Chief Creative Officer. “Together we are going to break some rules to leave a lasting impression.”

The agency was selected through a competitive pitch including five agencies. New creative work is expected in Fall 2024.


About Kicking Horse Coffee
Kicking Horse Coffee started roasting beans in a garage 27 years ago, in the middle of the Canadian Rockies. Today, the garage is a bit bigger and has been consistently named one of most kick-ass places to work in Canada. At Kicking Horse Coffee, we believe that doing good can be good for business. That starts with good beans and good human beings. We’re proud to be Organic, Fairtrade and Rocky-Mountain-roasted. We get up every morning ready to kick-ass and craft the best coffee that’s ever come out of Canada.

About Lifelong Crush
Lifelong Crush is a multidisciplinary creative agency focused on heightening brand relevancy, impact and effectiveness through diverse work that harnesses a cultural beat. With a passion for results, we elevate the relationship consumers hold with brands to drive long term performance through unconstrained ideas that create lasting impressions for brands. We’re creating consumer crushes for all kinds of clients including Asahi Canada, Dairy Farmers of Ontario, Everest Funeral Concierge, Fever-Tree Canada, Kelseys Original Roadhouse, Lee Valley, Plan International Canada and Scarborough Health Network Foundation.