Twelve notes. Twelve opera singers. One instrument.
In collaboration with the Festival d’Opéra de Québec, TFO, and their AOR Lowe Roche, brought opera to the people by inviting the public to engage with a new interactive and never-been-seen-before instrument.
The Living Opera Organ is a 12-note, giant keyboard that you play with your feet, featuring opera singers who elegantly belt out their corresponding notes as the different keys are played. The singers were connected to the notes via vibrating bracelets, so every time someone stepped on their note they would get “shocked” into singing. From children to seniors to the occasional dog, TFO allowed the public to play with and discover opera as they moved from note to note, making music every step of the way.
TFO is the only public television station in Ontario that features opera as a part of their weekly programming. Discover opera for yourself on CINETFO+ on Sundays at 8pm or visit TFO.org for a complete schedule.
Credits
Client: TFO
Agency: Lowe Roche
Executive Creative Director: Sean Ohlenkamp
Associate Creative Director: Gail Pak
Copywriter: Jordan Gabriel
Account Director: Fred Morin
Agency Producer: Caroline Wrinch
Production House: 1ONE
Producer: Marc Andre Gilbert
Director/Editor: Antony Ayotte
Post Production: 1One
Sound Supervisor/Designer: Yan dal Santo
Music House: Apollo Studios
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