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Where Am I?

Tuesday, July 5, 2016

Here’s a beautiful visually-driven new campaign for Ontario Tourism Marketing Partnership Corporation, created by FCB Toronto.

I’m lucky enough to live in this beautiful Canadian province, but many of these places I have not seen. It is definitely hitting its mark by making me want to get out and see and experience more of this great place where I live.

Where Am I? was shot over nine months at the following Ontario locations: Niagara region, Hamilton, Orangeville, Prince Edward County, Picton, Ottawa, Eganville, Muskoka, Toronto, Thunder Bay, Sault Ste. Marie, Huntsville, Lake Superior North Shore Lake Superior Provincial Park, Dorion, Sleeping Giant Provincial Park, and Northwest Ontario.

The two films were directed by Andrew Cividino of OPC, and edited by Marc Langley, of Rooster Post Production. Both point to ontariotravel.net

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Vapor Music to Acquire RMW Music

Tuesday, July 5, 2016


Vapor Music is pleased to announce that it is acquiring RMW Music. Moving forward under the name Vapor RMW, the addition of RMW allows Vapor to reinvent itself and expand in the post audio space. With the extra bandwidth, not only will Vapor be well-positioned to propel the significant growth it’s experienced of late, but also to galvanize its client experience.

Having reached a point in its evolution where it needed to increase the amount of workflow it could handle, the acquisition of RMW was a perfect fit for Vapor and will help the studio to achieve its strategic growth goals quickly and efficiently. The addition of RMW’s facilities will allow Vapor to better cater to simultaneous sessions across the board, a need that increasingly began to present itself as the studio continued on its upward growth trajectory. The acquisition also reinforces Vapor’s creative culture, including the gaming and record label side of its business. The extra studio space will help with Vapor’s Fifth Kid Records label in particular, improving its capacity for providing a creative outlet and home for its recording artists.

A reel of notable and award-winning work from Vapor Music and RMW Music is posted above.

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Frosterize Your Face

Thursday, June 30, 2016

Ready for the ultimate brain-freeze?

Creative & strategy agency Giants & Gentlemen have released a zany new multi-media campaign for Mac’s Convenience Stores and Circle K’s Froster beverages – the fun, flavourful, slush-based drinks, which are synonymous with summer in Canada.

The campaign, “You Are What You Froster” – drives to a Snapchat filter that lets you “Frosterize” your face. The first filter is live today, Thursday June 30.

The Snapchat filters enable users to alter their face digitally to match one of the flavours available, resulting in personalized, sharable content. The first Snapchat Filter gives them wildly moving banana peel hair and bright yellow eyes, complete with salsa music for the hair to groove to. The second filter, while still under wraps, will have some explosive fun involved. I shared my Frosterized-face on Instagram.

Read more and see the more images.

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Check out these Ladyballs

Tuesday, June 14, 2016

Grey Canada has been doing great on-going work for Ovarian Cancer Canada with its “Ladyballs” campaign. By the time ovarian cancer is detected, it’s often too late to save a woman’s life. With no screening test, vague symptoms and low awareness and understanding, it’s often called “the silent killer.” Ovaries are hard to talk about and aren’t top of mind for women from a self-awareness standpoint because, unlike men, women can’t see, touch or feel their gonads.

This campaign gives women a reminder — they have balls too. Ladyballs.

The “Ladyballs” campaign launched with film – in cinema, TV (see spot below), digital pre-roll and social video. Print and radio executions featuring survivors and their “Ladyballs” stories of courage soon followed.

Next, a “Show us your Ladyballs” user-generated content activation was deployed in social media, as well as digital and search advertising. Community outreach and Digital PR efforts brought “Ladyballs” into online conversation during high-profile events like the Oscars.

Pictured below is a group of women, one with “Ladyballs” tattooed on her arm, with Canadian Prime Minister, Justin Trudeau. They took the Ladyballs charge to Parliament Hill to discuss active change for the outcome of women with ovarian cancer, as there’s been a lack of federal health engagement on the disease, and it was time their voices were heard.

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CO.LAB Joins Arts & Sciences

Monday, June 13, 2016


Arts & Sciences is pleased to announce that creative duo CO.LAB have joined its roster for U.S. representation.

CO.LAB is a collaborative bond between Canadian-born Justin Tyler Close and Jeremy Power Regimbal. Close comes from a background of art photography and Regimbal from one of post-production and cinematography. Together as CO.LAB they are directors, photographers, publishers, creative directors, event curators and storytellers, who adopt a multifaceted approach for every project they take on. They pride themselves on bringing all those skills to bear in creating the kinds of hands-on, tangible campaigns that brands want. It’s a diverse skill set they look forward to bringing to the U.S. market with Arts & Sciences.
 
Watch their reel. Read more.

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Get Kids to Solve Climate Change

Thursday, June 9, 2016

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Here’s some new work from Grand Effie winners Grey Canada featuring leading environmentalist, David Suzuki, and a group of awesome kids.

The Ontario Ministry of Environment and Climate Change and GREY Canada have partnered to launch an eye-opening, thought-provoking new campaign in which real Ontario children were tasked with solving the issues of climate change on their own. The campaign, “Let’s not leave it for our kids to figure out”, aims to open parents eyes to the harsh fact that inaction on climate change today in effect simply hands the problem down to their children to solve tomorrow.

All of the campaign components – including film for cinema & TV, out of home, social content and child-created user-generated content – was captured and created during a one-day event and workshop at the Ontario Science Centre, in which hundreds of real Ontario students between the ages of 6 and 11 met with leading Environmentalist David Suzuki. Once there, they were literally tasked with solving climate change on their own, then asked to present these climate change solutions in the form of drawings and written statements—all in an effort to motivate adults and parents to do more, and to inspire them to get involved with the Ontario Government’s 5-Year Climate Change Action Plan.

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The Skin Gap

Tuesday, May 31, 2016


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The Skin Gap – the difference in the amount of skin men and women are expected to show in the same social setting.

Gender equality is always top of mind, yet when it comes to getting dressed, women are expected to wear much less, and show much more skin, than men.

To raise awareness in this discrepancy of dress between the sexes, social media nonprofit Jew in the City has coined the term, The Skin Gap.

The video forces the viewer to see that from pajamas, to summer street wear, to formal wear, the amount of skin that is “normal” for young, thin girls and women to expose versus their male counterparts is highly inequitable. The Skin Gap begins in toddlerhood and only ends when a woman has exceeded a certain number in age or pounds and no longer fits the Western Beauty Standard. The video closes by asking the viewer: “Gender equality is demanded everywhere else. Why not here?”

“The Skin Gap” video aims not only to start a conversation around gender inequality in regards to fashion and dress, but also to raise awareness for Jew in the City and to hopefully make people have a second thought about Orthodox modes of modesty.

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Open House on Poverty

Thursday, May 19, 2016


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The Salvation Army has launched a new awareness-raising exhibit and video series to help 1 in 10 Canadians living in poverty. Together with its Agency of Record, GREY Canada, the charity has created a new campaign entitled “Poverty Isn’t Always Easy to See”, an initiative aimed at showing people that their fellow Canadians struggle to make ends meet even with a roof over their heads. The campaign raises awareness to the fact that those in need aren’t solely homeless and encourages donations outside of the holiday season. The online, out-of-home and print campaign aims to inspire donors to become monthly donors.

The campaign staged a real life “Open House” exhibit to show how poverty often remains hidden behind a seemingly fine exterior. From the outside, the home looked well kept. But inside, the public was faced with a different reality. Unknowingly, the public walked into a home representative of a family living in poverty. The open house provided an interactive, immersive experience with plaques and visual displays highlighting the struggles of over 300,000 Canadians living in poverty. The house featured hidden cameras to capture people’s reactions to the displays. The entire experience can be found at salvationarmyopenhouse.com.

The campaign includes one long-format video, two 30-second online videos and a 360-degree virtual home tour where viewers can experience the open house digitally. The video ends with a call for donations, guiding donors to a redesigned Salvation Army donation page where users can take the 360 ‘open house’ virtual home tour for themselves. In the first 24 hours, the campaign had over 300,000 organic views and shared 2,500+ times.

Read more and see more campaign elements.
 

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Brennan Stasiewicz joins Arts & Sciences

Wednesday, May 11, 2016


Arts & Sciences is pleased to announce that director Brennan Stasiewicz has joined its roster for U.S. representation.

Stasiewicz is an extremely filmic, visual storyteller and creative collaborator whose work walks the line between the dramatic and the humorous. His commercial work includes directing for clients such as American Airlines, Cadillac, Samsung, Jim Beam, Toyota and Lincoln.

Stasiewicz is also an accomplished filmmaker with a number of stylized short non-fiction and fiction films under his belt. His most recent film, the short documentary A Beholden Purpose, looks into the conceptual process of painter Brad Kunkle, who mixes oil painting with gold and silver leaf to create images of women often in states of transcendence, while exploring the idea of purpose and female symbolism in our contemporary world.

Stasiewicz started his career as a promo writer for MTV where he learned the craft of filmmaking and started directing. From there he moved on to the world of commercials. He’s directed actors including Will Ferrell, Paul Rudd, Jason Segel, Emma Stone and Jason Sudeikis, and musicians including Weezer, Kid Rock, Ne-Yo and Aesop Rock. Stasiewicz is based in New York and Stockholm.

Watch his reel. Read more.

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Wisdom Exchange

Tuesday, May 10, 2016


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Here’s some new work from Toronto-based Bensimon Byrne (the agency that helped get Canada’s new Prime Minister into office).

How do you get millennials interested in retirement saving? Not an easy feat. Frankly, no one really wants to hear from the government. so Benisimon Byrne came up with the idea of a generational exchange of wisdom. Retirees who understand the realities of retirement, were paired with YouTube celebrities, who could teach retirees a thing or two about pop culture. As they exchanged their wisdom, the bond between the generations grew.​

A retiree named Livingstone (above), a former cop who then helped his wife run a motel, was paired with Andrew, a YouTube video star. Andrew taught Livingstone how to create a music video, and Livingstone taught Andrew about retirement while making him his famous jerk chicken.

Kathy (below), an 80-year-old retiree and former assistant, was paired with Brent, Toronto’s most popular radio personality from Indie 88. Kathy learned how to be a disc jockey while Brent learned there was much more to retirement than he thought.

The campaign is directed by Andrew Norton of Untitled Films.​
 
See the third spot in the campaign, read more and view full credits.
 
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