Friday, July 4, 2014
The short film, “Whoever We Are” by Grammy Award-winning producer/songwriter/rapper Timbaland and featuring Rachel Assil, serves as the score for the enchanting short film. To Bring this sweet football story to life, The Kolton Brothers use live action cinematography and animation, blending traditional hand-drawn rotoscope animation and digital motion tracking. View a behind the scenes video below.
Thursday, July 3, 2014
This little spot for American Signature Furniture was created by Translation, directed by Harold Einstein (dummy), and edited by Dave Anderson who is now at Arcade Edit (this spot was done at Mackenzie Cutler).
Wednesday, July 2, 2014
I love director Margo Weathers’ fashionable eye, and I love that she’s brought that to this new Downy spot for Grey New York.
Weathers, who created this commercial via Supply&Demand, describes the spot as a threesome between a man, a woman and their clothes. The spot reminds me a bit of Axe’s “Getting Dressed“, one of my favourite spots ever, but I’m ok with that.
Friday, June 27, 2014
Meet the Pink Helmet Posse – three 6-year-old girls who love glitter and skateboarding. They hate bees.
A fantastic little film produced by Kristelle Laroche and Ben Mullinkosson for The New York Times.
Friday, June 27, 2014
Molson and Rethink have brought their award-winning beer fridge home to Canada for Canada Day – July 1.
The fridge will be in the nation’s capital, Ottawa, on Canada Day and revellers will be able to open it by singing the Canadian National anthem. Despite some of the difficulty singers have in the promotional vid above, our anthem is pretty easy to belt out.
Happy Canada Day!
Tuesday, June 24, 2014
The 4th of July is just over a week away and Newcastle Brown has launched this hilarious campaign, featuring British funny man Stephen Merchant, to promote a new holiday – Independence Eve.
Called “If We Won?”, the film imagines how great the USA could have been if Great Britain won the Revolutionary War. Ummmm….sounds a lot like Canada, minus the mushy peas and the lack of American self confidence.
Great stuff created by Droga5.
Tuesday, June 24, 2014
Although the film weaves a very humorous tale, the story it tells, as unlikely as it might seem, is actually based on real events. The narrative unfolds in the office of Gary Stephenson, a small business owner who is passionate about the environment, respects the work of Greenpeace and loves whale music…a lot. He recruits office assistant Dina, a woman a few years past her prime, to embark on a harrowing mission to save the Arctic. Everything Gary describes as he relates the details of the mission to Dina — the goal of which is to put a banner on the side of an oil rig — actually happened to the Arctic 30, a team of dedicated Greenpeace activists who set out to save Arctic from oil drilling. They were blasted by water cannons, even shot at, and eventually arrested and detained for 12 months in a Russian prison. Actual footage from the real event is shown at the end of the film.
Monday, June 23, 2014
I wanted to give a shout-out to my friends at Rooster Post, with whom I had a lovely last night in Cannes with. We got take-out Vietnamese from Jade, which made me wonder why I had never gotten take-out Vietnamese from Jade before. Perhaps one of my best meals in Cannes, and the evening’s company was perfect.
I’d also like to say congratulations to Rooster for having two of the projects they worked on awarded in Cannes – and of course congratulations to everyone who worked tirelessly to bring these projects to life.
Red Urban’s documentary for Volkswagen, “Once More. The Story of VIN 903847″ (posted above), picked up two Lions – a Silver in Branded Content and a Bronze in Film. The documentary film was edited by Rooster’s Paul Jutras and directed by Untitled Films‘ Hubert Davis.
Congratulations guys, lovely seeing you outside of Toronto, and let’s do it again next year. I think a last night Jade dinner should become an annual thing.
Thursday, June 19, 2014
Today I attended my favourite part of the Cannes Lions – the Saatchi & Saatchi New Director’s Showcase. 19 works were screened by 19 new directors, and I have to say I really enjoyed this year’s showcase. I always enjoy it, but I found this year’s work to be exceptional.
The showcase was also enhanced by the use of wearable tech – in the form of a wristband that monitored your reaction to the work being screening by the form of a flashing light. The colour spectrum of the light went from blue to red – calm to “aroused” – their word not mine. I stayed on blue or green most of the time, except for the one time I flashed bright red, but I have to admit, at that time I actually zoned out and daydreamed. I’m not telling you what I was thinking about, but everyone around me noticed I was flashing red and I got pretty embarrassed.
Above I’ve posted Alberto Belli’s “It’s Not Porn” – very funny and NSFW.
Below is Josh Cole’s “Not Giving In” – a music video for Rudimental.
See more of my favourites here.
Friday, June 13, 2014
Clever. I love this spot. VISA’s new World Cup spot features some of the world’s most peaceful people, Nobel Peace Prize Laureates, getting all fired-up talking about their teams.
“United in Rivalry” features Oscar Arias (Costa Rica, 1987 winner), Leymah Gbowee (Liberia, 2011 winner), Sir Bob Geldof (Ireland, 2006 nominee), David Trimble (Northern Ireland, 1998 winner) and Lech Walesa (Poland, 1983 winner).« go back — keep looking »