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The Proposal

Wednesday, February 11, 2015

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Ok, I generally find these Valentine’s proposal things cheesy – the new WestJet campaign made me say “ugh” out loud – painful. And it’s not because I’m bitter or jaded. Just the opposite really, as my partner recently “put a ring on it.” It comes down to how the act of the proposal is presented – in a not cheesy way – guys, please stop getting down on one knee, you look ridiculous. High production value and storyline go a long way (of course). Side note on WestJet – the “real” thing is slightly unbelievable with a 2 camera set-up.

Despite that this film for Cartier is slightly over 6 minutes long, it’s so engaging. Great stories, settings, performances and production value. Class all the way – as one would expect from the French and the jeweller.

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Movement and Fashion

Monday, February 9, 2015

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Wow, Mikhail Baryshnikov looks amazing. Ok – Lil Buck looks great too, but Mikhail, man you are aging well.

I love everything about this fashion film for Rag & Bone’s Fall Winter 2015 men’s collection – the casting, the movement, the editing, the music, the clothes. So so good. It’s directed by the lovely & super talented Georgie Greville, Legs Media.

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Shira Ankori Joins BlueRock

Monday, February 9, 2015

New York-based creative editorial shop BlueRock is pleased to announce that editor Shira Ankori has joined the team.

Ankori is a versatile, award-winning editor, with experience working in long form, short form and everything in between. She’s used her talents to help weave together commercial narratives for some of the biggest brands out there, including Sony, Walmart, Toyota and Taco Bell.

Ankori is an adept storyteller with a keen eye for comedy, and she’s worked with some of the best directors in the genre, including Ted Melfi (St. Vincent) and the Russo Brothers (Arrested Development, Community).

View Shira Ankara’s reel. Read more.

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Matthew Frost as Matthew Frost

Wednesday, February 4, 2015

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I’m a BIG fan of director Matthew Frost’s work, and am happy to see this film on FREE’s The Creator Class.

Directed by Paul Johnston and Adam Beck, Content turns the camera around, as Matthew Frost plays Matthew Frost in this self-aware doc about filmmaking in a celebrity-saturated internet age. Peer into Matthew’s daily life and learn about a creative process that blends the efficiency of a commercial film with a sense of humor in a world that takes itself too seriously. Beyond all else, learn from a Creator who has made lightning strike again and again with a viral, modern-day genre all it’s own.

Read more.

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Sweet Dreams With Jeff Bridges

Friday, January 30, 2015


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Here’s to Squarespace, the website and blog building provider, for creating an out of the-box Super Bowl experience.

The brand is running an ad on game day, but Squarespace’s Super Bowl ad is more than just a commercial starring Jeff Bridges. It’s part of a campaign that features a full length album by the star that is guaranteed to put you to sleep – in a good way.

The brand tapped actor Jeff Bridges to create the website DreamingWithJeff.com, where he has created a series of sleep tapes. Go to the music section on the site and listen to the calming creations such as Sleep. Dream. Wake Up., Hummmmmm, A Glass of Water, and Seeing With My Eyes Closed. Great stuff. There’s an extended how-to spot below.

To top off all this awesomeness, Squarespace is giving 100% all proceeds, which are pay what you like, to No Kid Hungry. There are also some fancy limited edition sets, including a debossed gold leaf pressed album cover featuring illustrations by Lou Beach. Album cover is also die cut – so when you pull the album lining out, the illustration’s eyes go to sleep. Amazing.

The campaign was created by W+K NY, Tim Godsall of Anonymous Content directed the spots, and they are edited by Geoff Hounsell, Arcade Edit. Great stuff.

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Marcia, Marcia, Marcia!

Thursday, January 29, 2015

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It’s always hard to keep a good campaign going, and the first Snickers Super Bowl spot with Betty White was pretty pretty freaking amazing. But I’m thrilled with the big reveal at the end of this year’s game day spot. And I’m not going to spoil it by telling you who it is.

Kudos to BBDO NY on the great casting. Jim Jenkins of O Positive directed and it’s edited by Geoff Hounsell, Arcade Edit.

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The Other Football

Wednesday, January 28, 2015

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We are deep in the middle of Super Bowl ad madness, but this spot for the other football, the one that the majority of the globe plays, has just been released.

It’s for Top Eleven, a mobile game that lets you create and manage your own football team, and is narrated by legendary Chelsea football manager José Mourinho.

The spot, directed by Emil Möller via B-Reel in London, beautifully depicts the dramatic highs and lows of the most popular game in the world. It was also made without any ad agency involvement. Möller and Nebo Radović of Nordeus, the creator of the game, came up with the idea together and in just one week we went from conception to production. And singer/songwriter Robbie Williams actually spent time on set. read more about that here.

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You Don’t Make Friends With Salad

Tuesday, January 27, 2015


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This is brilliant and now I know what I’m getting my guy for Valentine’s Day. F-Up Insurance – meat delivery to your door. TO YOUR DOOR!

Carnivore Club, a meat-of-the-month club, was looking for a new way to sell subscriptions. Many products typically given as gifts are marketed as a form of forgiveness―flowers, chocolates and diamonds have been doing this for years. Carnivore Club partnered with Toronto-based creative agency Bensimon Byrne to make Carnivore Club the first product to market itself as a form of pre-emptive forgiveness. A gift you should give because we’re all bound to screw up eventually. They dubbed it F-Up Insurance. Now you can protect yourself from your mistakes before you even make them.

The website has some great copy for possible situations one would require forgiveness for – see screen grab below. I’m most excited about the thought of getting yummy charcuterie delivered to my door.

The online promotional video was directed by OPC / Family Style’s Max Sherman, and Leo Zaharatos at Married to Giants edited. Full credits.

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Jeff Dack lands at Lowe Roche

Monday, January 26, 2015

Lowe Roche is pleased to announce that Jeff Dack has joined its Toronto office as Chief Strategy Officer.

Dack will lead the strategic planning practice at Lowe Roche, his role as chief strategy officer is a brand new position at the agency. Dack is bringing with him a pedigree chalk full of experience having experience working in a variety of roles throughout his career both agency and client side.

Prior to Lowe Roche, Dack served as a marketing executive with Jamieson Laboratories, Canada’s largest VMS (Vitamin, Mineral, Supplement) brand, where he oversaw the marketing and communications group. Before his tenure at Jamieson, Dack was the director of strategic planning at TAXI, where he was responsible for leading all strategic planning duties. With a team of strategists, he also successfully brought the strategic planning discipline and processes into the agency’s offshoot, TAXI 2. Dack’s move to Lowe Roche reunites him with agency CEO Monica Ruffo, for whom he worked with ten years ago at Cossette.

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Senior Colourist Roslyn Di Sisto joins Smith

Monday, January 26, 2015

Toronto-based Smith is happy to welcome Roslyn Di Sisto as the newest member of the family. She joins Smith from Method Studios in Melbourne/Sydney, Australia where she has been a sought-after Film Colourist since 2009.

Di Sisto has worked on many notable commercials and campaigns for clients including Mini, Virgin Mobile, Powerade, FIFA World Cup Promos, Subaru and Nissan. She has worked with many internationally recognized directors and top ad agencies in Melbourne and Sydney, such as Ogilvy, Havas Worldwide, JWT, Fenton Stephens, Clemenger BBDO and Leo Burnett. In addition, Di Sisto has graded music clips for top Australian artists like Vance Joy and Boy & Bear, as well as worked on many short films.

View her reel below. Read more.

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