Wednesday, July 8, 2015
I love a simple, clever and entertaining campaign. Deutsch New York has done just that with this trio of 15 second spots for Krylon COVERMAXX Spray Paint. Poor Herb has no idea what’s going on.
Harold Einstein directed the campaign and it’s edited by Dave Anderson at Arcade Edit.
See the third spot, Old Chair, and full credits here.
Tuesday, July 7, 2015
One day when Stefan Kuhnigk spilled his espresso, he realized that the stain it left on the paper took the shape of a monster. The artist then grabbed a pencil and complete the image. That’s how The Coffee Monsters were born. Fun stuff. More are posted on Facebook and Instagram.
Scooped from Fubiz.
Monday, July 6, 2015
Of course a great case study video is nothing without a good music track. Now, for your viewing pleasure, see how Cummins & Partners Australia has solved the endless search for the perfect case study track by creating The Award Show Case Study Song of the Year. My favourite bits are “the case study is like a quiche…” and “clearly Coldplay have thought a lot about the case studies when they’ve written a lot of those tracks.” And the part where they go into the “fake campaign results” section.
Thanks to Sean Cummins for the tip. Enjoy.
Thursday, July 2, 2015
Eran Creevy directed this video via London pro co Between the Eyes and LA-based Sleeper Films.
Tuesday, June 30, 2015
A shout out to my friends at Arcade Edit on contributing to some great Cannes Lion-winning work. Arcade’s talented editors worked on BBDO NY’s Snickers “Brady Bunch” and Translation’s Value City Furniture which both picked up Silver Lions in Film. “Left Swipe Dat” for Truth, via 72andsunny, won Bronze in Branded Content. And W+K’s Jeff Bridges Sleeping Tapes for Squarespace (LOVE) won a Silver in Cyber.
You can watch all the work here.
Congratulations to everyone who worked on these spots.
Monday, June 29, 2015
In its second year, the Health Lions are held in Cannes before the Cannes Lions. A big congratulations goes out to the team at Toronto’s RMW Music for the two radio spots they worked on for DDB Canada’s K-Y campaign for Johnson & Johnson. “Man Boobs” and “Bald Spot,” posted below, picked up a Silver Campaign Lion in Radio – Use of Music/Sound Design category. The seductive slow jams featured in the campaign were all produced by Dustin Anstey and sound engineered by Kyle Gudmunson and Ryan Chalmers.
And here’s a timely win – FCB Toronto and FCB Chicago took home the only Silver Lion for Canada in the Charities, Fundraising, Appeals, Non-Profit Organizations, Public Health & Safety and Public Awareness Messages sub-category for the beautifully crafted and heartfelt “Nobody’s Memories” spot for PFLG – posted above. RMW’s Steve MacKinnon composed the music, Ryan Chalmers handled the sound engineering and Ted Rosnick produced.
Sunday, June 28, 2015
Wieden+Kennedy New York’s moving tribute to retired Yankees #2 shortstop Derek Jeter earned the 2015 Integrated Grand Prix at the Cannes Lions International Festival of Creativity. The campaign kicked off with a stirring, poetic spot directed by Arts & Sciences Matt Aselton, which assembles an all-star group of celebrities, competitors and fans who honour the baseball player by tipping their hats. The film was just one aspect of the campaign, which expanded to social media, outdoor and even products.
Thursday, June 25, 2015
As the case study above shows, Geometry Global in Dubai, United Arab Emirates, approached the problem of iron deficiency in Cambodians by trying to find ways to more iron into their diet. One way, they found, was to simply put a piece of iron into skillets and pans while cooking. But Cambodians were not keen to do this, until they made the piece of iron into the shape of a fish. Great stuff.
Thursday, June 25, 2015
Throwback Thursday to July 2008 and this video for Radiohead’s House of Cards – which was the first music video ever to be premiered by Google. Directed by Hollywood-based director James Frost, the video was also the first to be shot without the use of any cameras and only using lasers and scanners.
Two different types of technologies were utilized for the video; the Geometric Informatics system and two lidar (light detection and ranging) systems. The Geometric system is a scanner that uses structured light to capture detailed 3D images at close proximity. The lidars are laser systems that scan large environments in 3D as well. The Velodyne lidar system has 64 lasers that rotate and capture in 360-degrees 900 times per minute and was operated during the video shoot. Aerotec also provided additional lidar images. Geometric processed their own data while 510 Systems and the Syndicate processed the Velodyne lidar data.
Wednesday, June 24, 2015
A whopping fifty percent of Turkish women are subject to domestic violence, according to Istanbul shop Y&R Team Red. So along with client Vodafone Turkey, the agency sought to make the world a safer place for women with the innovative “Red Light” mobile app, which allows them to send a call for help to three contacts with a simple shake of their phones.
But the simplicity of the app wasn’t the only cool thing about it. The agency knew that in order for it to be effective, its existence had to be hidden from abusers.So to promote the app to those who need it, the agency introduced it through women-targeted content such as a beauty tutorial from a “famous” blogger. Word also went out through other female “channels” such as lingerie garment labels and waxing strips.
According to the agency, the app was downloaded 6,991 and activated 3,591 times.« go back — keep looking »