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Pantone Smoothies

Thursday, August 27, 2015


Here’s something lovely and yummy from the “why didn’t I think of this?” files.

Mother New York art director Hedvig A. Kushner makes a lot of smoothies and noticed it kinda works like mixing paint. Add a strawberry, get a hot pink hue, add some spinach and get a subtle green.

Pantone Smoothies is an artsy little project seeking an answer to the question: is it possible to create tasty smoothies in any Pantone colour?

“The process is pretty simple,” says Kushner. “I buy colored paper from a local art store, match it to a Pantone swatch, and make the smoothie to match whatever color the swatch is.” She and photographer Mike Kushner photograph the fruit laying down and smoothies using the colored paper as a backdrop, in a light box in the basement of Mother’s NY offices.

Check out the project on pantonesmoothies.com, I love how the images roll over and include recipes and you can submit your own too, or on Instagram.

Thanks to Hedvig for reaching out. Love it.

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Money Bus Shelter

Thursday, August 27, 2015


Today’s Throwback Thursday is to 2005 and this stunt for 3M created by Rethink in Vancouver. They filled the panes of the glass in a bus shelter with money and coated the glass with 3M Scotchshield, a see-through film that you can apply to glass which makes it near bulletproof.

“It was never intended that people could have the money if they could break in, but people assumed that and went pretty nuts on the ad.” Says the copywriter on the campaign, Bryan Collins, who is now the Founder and Executive Creative Director at One Twenty Three West. “Some huge guys from a construction site came over with heavy machinery and we told them it was only about $220 in real money. They said ‘good enough.’ We had to threaten to call the cops to get them away.”

Read more and see full credits.

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Rethink Tinder

Monday, August 24, 2015


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Rethink Breast Cancer has taken the hotties from their Your Man Reminder app to Tinder to remind women to give themselves some TLC. That is some Touch, Look and Check.

The latest stunt from the non-profit, created by Toronto’s john st., aims to reach a younger generation about the importance of breast awareness by using hot guys (and a gal) to catch their attention. In 2012, Rethink launched the Your Man Reminder app (posted below), which has since been downloaded over 300,000 times, and its launch video has been viewed 7.2 million times.

Women who match with one of the guys on Tinder got a friendly reminder to download the newly upgraded Your Man Reminder app and take some time out of their day for some TLC. In just one week, the campaign has reached over 2000 young women with a unique and personal message. Turns out swiping left can be good for your health.

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Tiny Dancer

Friday, August 21, 2015


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Man, those folks at John Lewis have done it again. And this time to Elton John. Amazing.

“Tiny Dancer” is directed by the always great Dougal Wilson and created by adam&eve DDB.

Happy Friday. Enjoy. Where’s my tutu?

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Nothin’ More Whack…

Tuesday, August 18, 2015


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Wow, well this is super visual and you’ll never un-see it.

This spot for Dude Wipes stars Rob Dyrdek and Christopher Boykin as the biggest shits you’ll ever see and fittingly named “Plip” and “Plop.” The duo are apparently on some MTV show called Rob & Big.

UPDATE – via Adweek – Sadly the “commercial” has been taken down. A lawyer for Rob Dyrdek says it was made for Dyrdek’s MTV show Fantasy Factory and was never intended to be a Dude Wipes ad campaign. Dude Wipes uploaded the video to YouTube and Facebook without permission, the lawyer says, and have since taken the content down. BOO!

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A SNDWRX Sonic Playground

Monday, August 17, 2015




A little yodelling, a bit of falsetto and some good old barbershop quartet, these are just some of the many musical easter eggs that reward people for visiting SNDWRX’s brand new interactive website. There they can play a sound-based trivia game or create their own musical compositions. It’s a virtual musical playground with a gameshow-like feel that mixes sonic samples with audio-inspired animations whilst putting music production at users’ fingertips.

An ode to the world of growing sound design technology, video games and the kinds of true-skool samplers and drum machines the SNDWRX team still loves to play with, the website was developed to bring the joys of music production to the masses. Its launch also coincides with the opening of SNDWRX’s brand new studios in Toronto’s Kensington Market.

To showcase the new website, SNDWRX recently took to the streets in front of their Kensington Market​ digs to give people a chance to make their own music, play the trivia game, and win some prizes. View a video showcasing how the site works above. Read more.

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Pete the Meat Puppet

Thursday, August 13, 2015


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Throwback Thursday to November 2008 and this piece of branded content for Diesel. “Pete the Meat Puppet” is a sing-a-long-tale from life in the fast lane. The film was created by NYC-based Legs, via Stockholm-based creative shop Farfar, and was part of a series of films launched on the brand’s website.

Enjoy.

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Porcelain Paper Dolls

Tuesday, August 11, 2015


I just stumbled across the works of Barcelona-based artist and illustrator Sonia Pulido on The Jealous Curator and I immediately want to fill a summer house in the country with her blue ceramics. Note: must get house in the country.

Posted here are “paper dolls” made of porcelain and some of her tableware. See more of my favs here.

You can see more on of her work on her My Work board on Pinterest and in her illustrated ceramics store, UHAALA!
 

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Playmation

Monday, August 10, 2015


Vancouver-based visual effects shop The Embassy teamed up with Interrogate director Misko Iho to deliver this effects packed spot for Disney through TBWA\Chiat\Day LA. Launching Disney’s new line of wearable tech toys, the spot mixes familiar heroes and action propelled by the power of imagination.

The Embassy has also done VFX on notable feature films including the both the Ironman and The Hunger Games franchises, Ender’s Game, and District 9.

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They Lived

Friday, August 7, 2015


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This spot broke in the US earlier this year, but it just recently started airing on Canadian TV.

As I watch most of my television on demand I am able to fast forward through commercials, which I do 99% of the time. The 1% is when something is able to catch my eye and spark my interest within 1-5 seconds. Which is exactly what this Subaru spot did. I liked it so much that I actually watched it twice while watching last week’s episode of Humans. So good – both the show and the commercial.

Agency is Carmichael Lynch and it’s directed by Lance Acord of Park Pictures.

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