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Monster Mash

Thursday, April 23, 2015



Here’s one from the “why did’t I think of this?” files. Artists Chris McMahon and Thyrza Segal have been giving thrift store paintings a new life by adding monsters to them.

Using acrylics or oil paints that match the original artwork, they add new characters to the art with some entertaining results – like monster photobombing, or I guess artbombing.

See more images. Scooped from awesomy.com.

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Choose Your Own Silent Film Adventure

Monday, April 20, 2015



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The Toronto Silent Film Festival has once again turned to Instagram to promote its 2015 Festival. This is the third year using the social platform as an awareness tool for the festival. And in keeping with its innovative approach, TSFF has created a way in which people can experience all the films being shown at this year’​s festival in a truly personal way – allowing the user to create their own film.

Utilizing the 15 second video feature on Instagram, Toronto creative agency Red Lion created a “choose your own adventure” on the festival’s instagram account. Using only scenes from the films being featured in the festival, each scene ends with a choice for the user. Based on the hashtag they choose, the platform loads the corresponding scene, each scene has two possible choices.

Read more.

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These Bikes Ride Themselves

Wednesday, April 15, 2015


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Here’s a visually stunning spot for Cycling Canada created by Innocean Worldwide Canada, Toronto-based Alter Ego, and director Mark Zibert.

The 60-second spot features a variety of bicycles speeding this way and that in a number of different environments, some alone and some in large packs, some travelling extremely fast. There’s one catch. None of them have riders. The goal is to inspire Canadians to get active, and the spot serves up a succinct rallying cry to potential riders: “Hop On.”

Read more about the project here.

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Not Allowed

Tuesday, April 14, 2015

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Here’s more great work from Grey Toronto for Moms Demand Action for Gun Sense in America.

“Not Allowed” builds off a print and radio campaign from late last year and continues to pressure Kroger, the nation’s largest supermarket chain, stop allowing the open carry of guns in its stores.

The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores. Following their merger in January, Safeway and Albertsons now operate more than 2,000 grocery stores in 34 states and the District of Columbia.

The spot is directed by Tamir Moscovici of Spy Films and edited by Paul Proulx at Rooster Post.
 
Full credits.

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Matthew Frost for Nike

Tuesday, April 14, 2015

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Yay! Nike has tapped director Matthew Frost (LOVE HIM) for this hilarious, and incredibly relatable, spot for Nike.

“Inner Voices” was created by W+K Portland and it’s part of an effort called #betterforit to inspire women to be active, take on new challenges and conquer personal goals. This is the first in a series of films the brand will be launching in the campaign.

Scooped from Shoot.

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Rob Barbato joins Squeak E Clean

Monday, April 13, 2015


Bi-costal music and sound design shop Squeak E Clean is pleased to announce that Rob Barbato has joined its Los Angeles office as Associate Creative Director.

Rob Barbato is a talented and awarded composer, producer and musician. He has toured and recorded as a side man of the critically acclaimed singer-songwriter Cass McCombs, as well as being a member of the seminal UK post-punk band The Fall. Barbato has produced records for artist such as Bleached, Kevin Morby and La Sera and he’s composed music for Nickelodeons Sanjay and Craig and IFC’s Maron.

Prior to joining Squeak E Clean, Barbato was an in-house composer at Black Iris Music where he arranged “Beautiful Dreamer” for Canon’s “Inspired” spot (below), via Grey New York, which garnered an Emmy and Silver Lion. Barbato​’s commercial portfolio also includes original compositions for Target, Nike, Toyota, and Google.
 
View Squeak E Clean’s reel. Read more.

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Washing Up Whimsy

Monday, April 13, 2015


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Doing the dished never looked so good.

W+K London has created this visually beautiful spot starring dirty dishes. It’s directed by Megaforce, of Riff Raff Films, and The Mill did the visual effects. But I really do wish that Finish would have posted it to YouTube in HD. What a shame.

More info on Adweek.

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Lowe Roche’s New Leaders

Thursday, April 9, 2015


Marie-Lise Campeau and Jeff Dack have been named the new leaders of Lowe Roche.

Lowe and Partners announced today the promotions of Marie-Lise Campeau and Jeff Dack to co-lead Lowe Roche, the global network’s Toronto operation. In their new roles, Campeau has been named Co-President, Chief Operating Officer, responsible for agency operations, account management and production excellence; Dack has been named Co-President, Chief Strategy Officer, responsible for client strategy, creative excellence and business development.

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Cummins & Partners Lands in Canada

Wednesday, April 8, 2015


Australian agency Cummins & Partners lands in Canada

Cummins & Partners, the fastest growing advertising and marketing agency in Australia, has opened up shop in Toronto. The agency has quickly become one of the most renowned advertising outfits down under, and now it’s looking to shake things up in the Canadian market.

Growing a global presence is Cummins & Partners’ ultimate goal. It recently launched in the U.S., opening an office in New York City, and seeing an opportunity for further growth, it’s now out to conquer the Canadian market. However, for agency founder and Global CEO Sean Cummins, the move to Toronto is just as nostalgic as it is strategic. It’s a homecoming for Cummins, who was born and lived in Toronto until moving to Australia with his family at the age of 10. Living in the land down under, he’d go on to build a very successful career as a creative luminary in the Australian advertising industry, selling his first agency to Sapient in 2009, launching Virgin Airlines in Australia with Sir Richard Branson, opening Cummins & Partners in Melbourne in 2011, and gaining global renown for creating innovative and impactful work like the much lauded and multi-awarded “The Best Job in the World” campaign for Tourism Australia. He’s also the first creative ever to win Australian Marketer of the Year.

Cummins & Partners is a creative agency that builds enduring brand platforms that inspire action. It also very much believes in challenging the status quo, in running to the fire not away from it. At the helm of Cummins & Partners Canada are Toronto partners Dave Carey, former Partner-Client Service at Union Creative and Senior Vice President Client Services at Lowe Roche, and Andrew Shortt, formerly a founding partner at HQvB. They will guide the growth of the Canadian arm of the agency and ensure it lives up to the Cummins & Partners legacy of disruption.

Picture above – left to right: Andrew Shortt, Steve Hajula, Yash Keough, Dave Carey, Sean Cummins, Duc Banh, Marcus Veres (seated).

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Artjail Helps Visualize Going Clear

Monday, April 6, 2015

The revelatory HBO Documentary Film Going Clear: Scientology and the Prison of Belief, which debuted on the network to a record audience number on Sunday March 29, offers a rare glimpse behind the veil at the Church of Scientology. Before the curtain was lifted, New York-based VFX studio Artjail was enlisted by lauded documentary filmmaker Alex Gibney and Jigsaw Productions to help visualize the overall look he had in mind for his film.

Artjail was involved in working on many important aspects of the documentary. In particular, the studio designed the film’s important and impactful opening sequence (above), which drew viewers right into the mysterious inner world of of Scientology by depicting its peculiar “auditing” process. Artjail shot live-action footage and created the type design for the sequence

Using stock footage, CG and 2D elements, Artjail also created the animations for the film’s “Myth of Creation” sequence (below), which is narrated by L. Ron Hubbard himself. The animated footage is layered, creating a surreal and bizarre set of images that serve as a visual interpretation of Hubbard’s strange, sci-fi explanation for how the world was created.
 
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