Don't get me wrong, I love when companies make creative work that lives on the internet, spots that are outside of realm of the traditional broadcast (I hate to use the word viral). But a red flag went up for me yesterday, and a number of others, when it was discovered that this spot was created by Cutwater for Levi's who created this similar spot for Ran-Ban last year. To me, this is the same concept used two years in a row for two different clients. I know many in our industry are guilty of this, but I had to say my two cents on this one. On a side note, I wonder if the jean jumper used a cup or something. Looks like he's hurting his boys.
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