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Get Your Ping Pong On

Tuesday, May 26, 2015

Toronto design consultancy Sovereign State is hosting an advertising ping pong tournament at SPiN on Thursday, June 18th. On top of it being a tournament, Sovereign State’s sister company State Goods will also be launching its VERSUS Pan Am Games prints, in collaboration with Toronto based artists and illustrators. Their will also be battling DJs, to set the tone for the night’s competition and SPiN bartenders will create duelling cocktails, in search of a crowd favourite. All proceeds from the night will go to The Remix Project.

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No Special Treatment

Wednesday, May 20, 2015


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GREY Canada has launched a new national communications campaign for Special Olympics Canada in the lead up to this year’s World Summer Games in Los Angeles. The multi-channel program, entitled There Is No Special Treatment, celebrates sport as the great equalizer; an athlete is an athlete no matter what games they are competing in or what their background is.

Creative for the campaign focuses on one key insight: Sport doesn’t see disability – the challenge, sacrifice and fulfillment of sport treats every athlete exactly the same. No matter who you are. Sport is sport – it doesn’t treat anyone special. GREY proactively developed the campaign over the course of a year for Special Olympics after attending an inspiring athlete recognition event early in 2014. The integrated advertising campaign will include film, print, radio, digital as well as social activations.

The films feature Special Olympics athletes in training and incorporate voiceovers by Special Olympics athletes Tess Trojan and Matthew Nighswander. Jackie Barrett, a world-class powerlifter, who recently lifted 690 lbs., is featured with swimmer Julia Longo and Champion runner Robert Pipitone in the 60-second launch spot entitled “SPORT” (above).

The campaign was developed in conjunction with a number of production partners who generously donated their services including Hubert Davis (Untitled Films), Matt Barnes (Westside Studio) and Adam Damelin (Eggplant). Media planning support has been provided by MediaCom.

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Listen to This

Wednesday, May 20, 2015


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Well here’s a dramatic, awkward and even cringeworthy (in a good way) 8 minutes.

For the launch of his 7th studio album, fittingly titled 7, Paul Kalkbrenner is releasing a music video trilogy FLORIAN, which features the tracks ‘Cloud Rider,’ ‘Mothertrucker,’ and ‘Feed your Head.’

The series follows a fictional character named Florian; a young foreigner who compulsively shares the music he loves with strangers, though ends up getting rejected. It is meant to parallel the peculiar outsider role of the electronic dance music genre in the US. Despite its origins in Chicago and Detroit, the electronic style to this day hasn’t arrived in mainstream America and is paradoxically considered ‘foreign.’

FLORIAN was written by Creative Directors Alexander Nowak and Felix Richter of advertising agency Droga5 New York, directed by Bjoern Ruehmann of Furlined, and edited by Nick Rondeau at Arcade Edit.

The first installment of the series is posted above. It will be followed by two other installments in the next couple of months.

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Taylor Hatala for Bose

Tuesday, May 19, 2015


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In his latest for Bose, OPC director Max Sherman directs 11-year-old hip-hop dance sensation and YouTube star, Taylor Hatala, to the sweet sounds of UK jazz drumming legend Steve Noble.

Best known for her YouTube video choreographed to Nicki Minaj “Anaconda,” Taylor Hatala has caught the eyes of ten of millions and has even appeared on The Ellen DeGeneres Show. She is also Canadian. So when Toronto-based OPC director Max Sherman was looking to create a piece of branded content for Bose, he reached out to her management to collaborate with her on the project.

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Mad Max Your Ride

Thursday, May 14, 2015


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The Mad Max: Fury Road Dusty Car Wash. Come in clean. Leave dusty.

To promote Mad Max: Fury Road a piece of downtown Toronto was transformed into a post-apocalyptic world – complete with scrap metal, pyrotechnics and of course, coloured smoke grenades. At the centre of all the chaos: The Dusty Car Wash.

People were invited to bring in their vehicles and have them covered with dust, which became canvases for artists. These artists would then re-create imagery from the movie on each vehicle, including: skulls, flames, gears, movie quotes, and even the title and release date. Once vehicles were covered with artwork, they drove away – creating mobile billboards all around the city.

This dust-filled, one-of-a-kind stunt was created by Toronto-based creative agency Lowe Roche with the support of Warner Brothers Pictures Canada, a team of Hollywood set dressers and professional artists.

Full credits and more images.

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Red Lion’s Digital World

Tuesday, May 12, 2015



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Toronto-based creative agency Red Lion has launched an in-housed designed and devoted website that’s explorable in much the same way as one navigates through Google Maps or Street View. A key differentiating factor for the website is the way it’s been optimized for mobile, with users able to navigate the digital cities by tilting and moving their mobile devices in different directions.

The new website represents another step in the continuation of the Red Lion rebrand, which began with the unveiling of the agency’s new word mark, an ambigram representing Red Lion’s philosophical emphasis on the unity between left and right brain, which allows people to experience the logo with either the “business” side or the “creative” side of their brain.

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More Happiness

Thursday, May 7, 2015


I’ve been so busy that I did not notice that the folks at Psyop have created yet another visually stunning, happiness-fueled and wonderfully animated spot for Coke.

Created through W+K Portland, the spot is an entertaining and light-hearted romp telling the tale of a man and his dog and how each see the world. Mission for today, try to view the world through the eyes of a dog.

Psyop’s previous work for Coke has included the multi-award winning Happiness Factory and the Super Bowl spot, Heist.

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Choose Happy

Wednesday, May 6, 2015


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Ah, happiness. Who doesn’t like being happy?! Koodo Mobile has launched its new brand platform and integrated campaign, “Choose Happy,” created by Toronto-based Camp Jefferson. It’s vibrant, fun and bursting with happiness. There’s so much to make you smile. In fact, I’ve watched the popsicle vid (above) about 5 times today. It puts big smile on my face.

The Canadian telco’s new direction stems from a key insight at the heart of the brand’s business: Koodo customers are happy. The new platform is currently being brought to life, colourfully and exuberantly, across a ton of touch points. Koodo worked with a diverse network of illustrators, animators, designers, artists and directors to create a massive convergence of eclectic, creative, inspirational content, akin to the creativity of the Internet, and geared towards making people happy. The content includes things like an animated loop of a robot slipping on a banana peel, images of smiling popsicles, and dogs that turn into bunnies. It’s often accompanied by cheerful observations, like “happiness is no hidden fees,” and “happiness is perfect parallel parking when everyone’s watching.”

Read more and see more happiness.

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The “Most Interesting” Advise

Tuesday, May 5, 2015

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The Most Interesting Man in the World is back with a short and simple message for Cinco de Mayo.

The spot ws created by Havas Worldwide New York. It’s directed by Steve Miller of @radical.media and edited by Jeff Ferruzzo, Arcade Edit.

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Fall in Love With F5

Monday, May 4, 2015


Fall in LOVE with Opening Sequence for this year’s F5 Fest

Intense, deep, dewey-eyed and bittersweet, love is experienced in a variety of ways, just like F5, a creativity festival held  April 17-18 at Terminal 5 in New York City.

The theme for the 2015 incarnation of F5 was simply, “love.” That single word was also the entirety of the creative brief given to Block & Tackle by F5’s director, Ventura Castro, for the opening titles. The only other rule: no one on the F5 team was to see the titles until the day of the event.

Founded by creative directors Adam Gault and Ted Kotsaftis, Block & Tackle is a production company that is focused on visual storytelling. From animation to live action to stop motion, Block & Tackle overcomes design challenges by any means necessary, and the team pulled out all the stops for the opening sequence.

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