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Lovely Bones

Wednesday, March 4, 2015


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Here’s a stunt that was shot on Valentine’s Day in Santa Monica. It’s part of the “Love Has No Labels” campaign for Ad Council and it hopes to shake people up and help them realize that everyone holds biases, even if they aren’t aware of them.

It was created by R/GA, and directed by Danielle Leviitt of Persuade Content.

The year-long campaign, which extends online with stories and a quiz about bias, is designed to make people aware of their implicit biases—how we make snap judgments about others without even realizing it.

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I Love This

Tuesday, March 3, 2015

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Here’s the first ad that I’ve ever seen that gets better after it ends.

The Martin Agency has created a series of 5 second spots (sort of) for Geico around the clever premise that “You can’t skip this GEICO ad, because it’s already over.”

Scooped from Adweek where you can see more.

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Ben Keller Named Editor at BlueRock

Monday, March 2, 2015


New York-based editorial shop BlueRock is pleased to announce that Ben Keller has been promoted to editor.

Keller is a multifaceted editor who draws viewers in through his adept use of intimate visuals and unexpected pacing. He boasts a wide-ranging skill set developed while working at BlueRock as an assistant editor, honing his talents under many of their talented editors. Over the last few years he mentored under Olivier Wicki, drawing from Wicki’s artistic sensibilities and translating them into his own style. Keller’s editing portfolio currently includes work for brands such as H&M, Lindt and Crest.

“BlueRock has a long and successful tradition of nurturing young talent and providing the opportunity for them to flourish as editors — Ben is the latest in that storied succession,” said Ethel Rubinstein Owner/CEO of Lively Group. “Everyone takes notice when that special talent comes along. Our editors, producers, his peers and most importantly, our clients, recognized that he was the real deal at their first encounter.”

View Ben Keller’s reel. Read more.

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Transcend3 Goes Farm to Fork

Monday, March 2, 2015



One Earth Farms has named Transcend3 as their national advertising agency of record and strategic partner for all of their brands under the One Earth Farms umbrella in Canada, including Beretta Farms and Sweetpea Organic Baby Food. One Earth Farms is a leading fully integrated ‘farm to fork’ Canadian company with a diverse portfolio of premium healthy organic, all-natural and grass-fed foods.

“We were very impressed with their creative credentials, deep experience in the food category and their track record for results,” said Cynthia Beretta, Marketing Director, One Earth Farms. “They also stood out for their unique and seamless bilingual creative approach that is developed by one team. Their creative concepts combined with their experience and ability to take our brands to Europe made Transcend3 the right choice.”

Transcend3 will be responsible for positioning each brand, as well as national creative including print, packaging, POS, social media, broadcast and special design initiatives.

Read more.

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Making Movie Magic

Tuesday, February 24, 2015


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Fancy yourself to be filmmaker? For its Oscars spot, Samsung features an amateur filmmaker making movie magic using a variety of the brand’s devices – the result is a lot of funny (and often awkward) moments and some great lines:
- My movie is going to kick that movie’s movie butt
- It’s sort of Pirates of Penzance meets Weird Science
- Don’t worry we’ll take care of it in post

72andSunny created the spot, it’s directed Stacy Wall of Imperial Woodpecker, and Arcade Edit’s Geoff Hounsell, Will Hasell and Sean LaGrange all collaborated on editing.

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The Hardest Challenge

Monday, February 23, 2015

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I love Alan Cumming and this awesome tongue-in-cheek and visually suggestive PSA for GLAAD and the Gay Men’s Health Crisis.

The spot points to celibacychallenge.com, which has the clever tagline, “America’s Hardest Challenge,” where people can sign a petition in the hopes of changing the FDA’s rules around donating blood. In the past, gay and bisexual men have been banned from donating blood, but now they can give blood – if they’ve been celibate for one year. Eek. The petition aims to pressure the FDA to screen all prospective blood donors based on risk, regardless of their sexual orientation or gender identity.

The campaign was created by Saatchi & Saatchi New York. The spot is directed by Ari Sandel, Bullitt, and it’s edited by Jeff Ferruzzo, Arcade Edit.

Full credits.

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The Fines Land at Persuade Content

Tuesday, February 17, 2015

Persuade Content is pleased to announce that award-winning directorial duo The Fines has joined its roster.

The Fines have achieved great acclaim as documentary filmmakers, their work having been hailed by critics as “unflinching,” “spirit-raising” and “visually ravishing.” They’ve brought home some pretty prestigious awards. In 2013, their film Inocente, a coming-of-age story about a homeless 15-year-old Latina artist, won the Oscar for Best Short Documentary. Their HBO documentary feature, Life According to Sam, was shortlisted for the 2014 Academy Awards for Best Documentary and was also honored with a Peabody Award. Their film War/Dance won Emmys for Best Documentary and Best Cinematography in 2009, was nominated for the 2008 Academy Award for Best Documentary Feature, and won the Best Director award at Sundance in 2007.

Sean Fine and Andrea Nix Fine work as a collaborative team; they direct together and Sean is also a cinematographer. Lately, they’ve been applying their significant talent for creating visually powerful portraits of characters who tell their own story to crafting memorable ads and campaigns for some of the worlds biggest brands, including Adidas, Gillette and Crayola, P&G, Google, HP, Gatorade, Northrop Grumman and Pedigree. Their recent commercial campaign for Save the Children won a Clio Award.

View their reel. Read more.

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Jesus – in a Marketing Meeting

Tuesday, February 17, 2015


Water into wine, healing the blind…and now, see Jesus in a marketing meeting discussing his next great feat.

To showcase its unique production and post-production offerings, Montreal-based 1one created this promotional video, in partnership with integrated advertising agency lg2, that gives viewers a seat at an iconic brand planning session led by the most famous advertising client of all time, Jesus. The table talk fictitiously reveals how 1One helped the Messiah top his previous branded efforts — no small task when you’re trying to outdo giving sight to the blind or turning water into wine.

1one’s aim every time is to execute stunts that look like they defy the laws of nature. Its portfolio includes branded experiences for a number of renowned ad agency clients, including Ogilvy & Mather, lg2, DenstuBos, Cossette and Taxi, on behalf of some of the biggest brands in the world, including Dove, KLM, Telus, Air Transat, and Cirque du Soleil. Its most recent project, Dove’s “Love Your Curls,” via Ogilvy & Mather Paris, is the fastest spreading campaign in Dove’s history.

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Senior Execs Leave Zulu to Open The Garden

Tuesday, February 17, 2015


Shari Walczak and Shane Ogilvie, former Zulu Alpha Kilo executives have left their posts at the agency to open up The Garden, a new breed of creative company.

Ogilvie, previously ZAK’s Executive Creative Director, and Walczak, formerly its Executive Planning Director, promise that The Garden will take a broader approach in harnessing creativity to offer brands new and innovative solutions to their business-related problems.

The Garden promises a holistic approach to its creative offering, which includes making marketers a part of the entire process and working with all divisions of a company to design and deliver the best possible brand experience. Anything can grow in a garden. All you need are the right conditions, the seed of a good idea and the proper care and attention.

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Thibaut Duverneix Joins Revolver Films

Wednesday, February 11, 2015


Toronto-based Revolver Films is pleased to announce that director Thibaut Duverneix has joined its roster and allows the company to further expand its offerings in the fields of interactive, experiential and installation.

Born and raised in France, but now based in Montreal, Duverneix is a multidisciplinary artist who boasts a diverse body of work in music, photography, computer programming, animation and film. His talent has carried him across a number of different genres with a focus on innovative ways of creating film and experiences.

In 2012, Duverneix was named one of the New York Art Directors Club’s Young Guns, amongst the best creatives under 30 in the world. His current commercial film portfolio includes work for Couche-Tard, Astral Media, the Government of Quebec and the City of Montreal.

View Duverneix’s commercial film reel. Read more.

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