3.5 Tons of Flowers
Wednesday, December 4, 2013
Um….I had a really busy November and totally missed this when it came out. But hey, Sony, please use better thumbnails for your vids. These are brutal.
In 2005 Sony used balls, then in 2007 it was Bunnies, and then Paint in 2008. Now in 2013 they took 3.5 tons of flowers and an 11-person SFX team to Costa Rica’s Irazu Volcano and shoot it with the highest resolution camera on the market. Agency is McCann London and there’s a behind the scenes below.
The French Exit
Tuesday, December 3, 2013
I’m an expert at the French Exit. I sometimes call it a “Houdini”. And if people ask me why I disappeared, I say that “my sloppy alarm clock was about to go off.” Fittingly, my exists usually involve vodka.
Stoli, via Toronto creative shop Jacknife, has commissioned four filmmakers to create “Origin Stories” for ORGNL.TV, the website where these films live. Today the origin of the French Exit went live, directed by OPC//FS‘ Sean Wainsteim.
Lost in Motion II
Monday, December 2, 2013
Director Ben Shirinian and Choreographer/Dancer Guillaume Côté expose the emotion of performance in an entrancing sequel, produced in association with Bravo!FACT and The National Ballet of Canada.
After the success of his 2012 short film Lost in Motion (posted below), Director Ben Shirinian has reunited with Choreographer/Dancer Guillaume Côté for a powerful new follow-up film exploring the state of mind of an artist.
While the original examined the feelings of isolation experienced by an artist before going on stage, Lost in Motion II develops the narrative by delving deeper into the spectrum of emotions felt by a performer. Produced by Krystal Levy Pictures, the film combines original choreography, stylized art direction and seamless VFX to visually interpret the experience of an artist baring their soul on stage.
See a behind the scenes and read more.
Surviving Holiday Togetherness
Monday, December 2, 2013
The Christmas holidays, as seen through a tree topper with the voice of The Soprano’s Lorraine Bracco.
This is Deutsch LA’s first for Netflix. It’s directed by Arts & Sciences Matt Aselton and edited by Geoff Hounsell, Arcade Edit.
Building Hockey Heroes
Monday, December 2, 2013
In a new black and white spot for Chocolate Milk, Greenpoint Pictures‘ directing duo The Hudson Dusters get up close and personal with the NHL’s Zach Parise. Working with Deutsch NY, the pair use intimate moments with the hockey star in a new spot to show how Chocolate Milk is the fuel that powers Parise’s drive to be the best of the best. It is, after all, scientifically proven that Chocolate Milk builds hockey heroes.
Copyright Your Burger
Wednesday, November 27, 2013
There’s an official Glossy Burger at Harvey’s. It has extra pickles and hot peppers on it. Yum.
At MyHarveysCopyright.com, created by BBDO Toronto, Canadians can register their favourite burger for a Harvey’s Copyright for rewards from the brand – like a 10% or 20% off coupon.
“Copyright your burger before somebody else does!” This is the message Harvey’s launched yesterday with its program that allows Canadians to register their unique burger combinations online with the world’s first ever burger barrister, Morley Gunn of Gunn & Associates.
Say Bye To Your Stache
Tuesday, November 26, 2013
Harry’s, a company offering a great shave at a great price, has declared December 1st National Shave Day and want to help you “shave” goodbye to that Movember stache.
They have created this great film above, via Droga5 and Arts & Sciences director Tom Scharpling, to promote this new holiday that comes as a relief to most wives and girlfriends everywhere. I say “most “because I find that stache of yours kinda sexy . It’s weird, I know.
Tom Scharpling is a recent addition to the Arts & Sciences roster. Tom’s an American radio host, comedian, television writer, producer, and commercial film music video director. He is best known for hosting the popular weekly radio call-in comedy program “The Best Show On WFMU” and for acting as a writer and executive producer for the TV show MONK. SPIN magazine named Scharpling Music Video Director of the Year for 2012. Watch his reel here.
YouShouldTotallyMeet the App
Monday, November 25, 2013
YouShouldTotallyMeet, the Facebook app developed by four Toronto friends that lets you play match-maker by hooking people in your network of friends, is going mobile. To get the app mobile they have launched an Indiegogo campaign to raise $25,000.
They also have a great new partner on their team, Ed Lum, the co-founder of Lavalife. And take a look the contribution perks. A $1000 includes a night out with my friend Anne Ngo, one of the app’s founders. Anne is super smart and fun (also crazy good looking). Go ahead, donate a grand.
Get the full scoop here.
Harmonious Hockey Heckling
Friday, November 22, 2013
The long-standing rivalry between the Toronto Maple Leafs and Montreal Canadiens is the oldest hockey rivalry there is and one of the most storied and celebrated match-ups in all of sport. Recognizing that an historic hockey rivalry like this one requires some old school heckling, MaserCard and and MacLaren McCann delivers harmonious heckling for hockey season in the form of he barbershop quartet.
See more of the work and read more.
Girls
Thursday, November 21, 2013
A re-make of a Beastie Boys song and a Rube Goldberg machine powered by girlie toys – this is just awesome.
If you have not watched this spot for GoldieBox - toys for future inventors – watch it now. It’s directed by The Academy’s Sean Pecknold who also worked on the OK Go video that featured a Rube Goldberg machine, that was directed by James Frost.
UPDATE: GoldieBox did not receive permission to use the Beastie Boy’s track and the late, great Adam Yauch’s will states that his music never be used in ads. GoldieBox has since replaced the music to the above. Not as good, but you can’t go stealing other people’s intellectual property – without permission. More info on FastCo.Create.
I am glossy
Founded by Shannon Stephaniuk in 2006, glossy is publicity and marketing specializing in advertising and creativity. On behalf of their international roster of clients, glossy has worked on campaigns for some of the world’s biggest brands including Adidas, Audi, Coca-Cola, Converse, Dove, Diesel, Evian, MINI, Sapporo, Stella Artois and Vespa as well as influential pop-culture icons Radiohead, R.E.M., OK-Go and Douglas Coupland.
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