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Get Hooked on Lifetime

In the fall of 2019 Lifetime approached creative agency and directing collaborative, JEAN, to help develop a brand spot that celebrates the juicy, salacious, need …

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Advertising // 02.05.20

The Garden Grows

The Garden Starts 2020 with Five New Client Partnerships

Toronto agency The Garden has added to its fast-growing client roster with a diverse group of …

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Fashion // 01.23.20

AHLEM’S Chic Game of Cat and Mouse

Designer eyewear brand AHLEM has released its first brand spot, directed Bo Platt. The stylish and alluring black and white film brings to screen the …

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Advertising // 01.16.20

It’s Only Fucking Advertising

Rethink managing partner, creative Aaron Starkman has just launched episode ten of his podcast It’s Only Fucking Advertising (IOFA). This latest episode features Judy John, …

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Canada // 01.13.20

The Assembly Welcomes Ashley Monaghan

Toronto-based editing company The Assembly is pleased to announce that Ashley Monaghan has joined as Managing Director and Executive Producer. The new role signals The …

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Advertising // 01.06.20

Inniskillin Gets the Big Screen Treatment

New work from Bensimon Byrne tells the Canadian wine brand’s inspirational origin story

Niagara-based winemaker Inniskillin is literally getting big picture with a bold new …

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Christmas // 12.12.19

Politically Correct Carols

Guaranted Not to Offend Anyone. Many of our beloved Christmas carols were written long before today’s overly-politically-correct social climate. As evident by last year’s debate …

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Canada // 12.12.19