At the Whistler Film Festival you won’t find the usual Hollywood movies. So Dare Vancouver created an ad campaign that tells unexpected stories.
Trailers created for the festival start like predictable Hollywood movies, but take a hard left turn. An animated spot, created with Tokyoplastic in London, starts like a lovely princess story by Disney, but quickly turns into a scene you’d expect from a movie like Scarface.
Two live action spots were shot with Jeff Low from OPC, and edited by Matthew Griffiths and Rob Doucet at Cycle Media. Each represents a different genre with authentic film techniques, and both take the viewer to unexpected places.
“Mainstream movies are predictable, with the same stories told time and time again. Hardcore film buffs who attend festivals like Whistler want see something new and original. They enjoy the experimental nature of festivals—sometimes they get something good, sometimes terrible, but it’s always original and unexpected.” says Rob Sweetman, Executive Creative Director at Dare.
The campaign continued on the street with unexpected stories in unexpected places. Stories were hidden in what appeared to be rezoning signs, condo sale boards, pizza flyers and help wanted ads. The copy in each starts out quite expected, but takes a strange twist into tales of drug trafficking, murder and romance gone wrong.
Over 30 Craigslist ads were seeded, with items like a chainsaw for sale. After starting with a few lines of technical specs, a dark tale emerges of its grisly use in disposing the body of a murder victim.
On Flickr, people are encouraged to comment on fictional Hollywood-style movie posters with their own unexpected plot. The most imaginative, unexpected plot submissions win all-access festival passes.
The Whistler Film Fest runs from November 30 to December 4. This year’s festival features over 80 films, including the debut of features from David Kronenberg and Jason Reitman.
Title: “Princess”
Client: Whistler Film Festival
Agency: Dare, Vancouver
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Mia Thomsett
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisor: Tamara Bennett
Production Company: Picasso Pictures, London
Director: Tokyoplastic
Executive Producer: Jane Bolton, Richard Price
Producer: Richard Price
Production Manager: Shiraz Peer Liberman
Concept Artists: Damian Johnston, Jon Beeston
Matte Painters: Nicolas Loudot, Carlos Nieto, Eduardo Bera
Modeller & Texture Artists: Andrew Hickinbottom, Martin Ocheng
Rigger: Mark Tsang
Animators: Janek Lender, Dominic Griffiths, Ricardo David
Generalist: Dorianne Fibleuil
Renderer: Ravinder Sembi
Compositor: Andy Hague
Music/Sound Design: Adelphoi Music, London
Music Producer: Greg Moore
Composer: Jamie Masters
Sound Design: Andrew Sherriff
Sound Mix: Koko Productions
Sound Producer: Steve Lowe
Sound Engineer: Chris Hobbs
Title: “Packing Up”
Client: Whistler Film Festival
Agency: Dare, Vancouver
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Mia Thomsett
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisor: Tamara Bennett
Company: OPC, Toronto
Executive Producer: Harland Weiss, Donovan Boden
Producer: Dwight Phipps
Director: Jeff Low
D.O.P. Chris Mably
Editor: Matthew Griffiths
Post-production: Cycle Media, Vancouver
Post Producer: Tom Murray
Telecine: Company 3, LA
Telecine Producer: Matt Moran
Colorist: Sean Coleman
Music: Adelphoi Music, London
Music Producer: Greg Moore
Composer: Benji Merrison
Sound Design & Mix: Koko Productions
Sound Producer: Steve Lowe
Sound Engineer: Chris Hobbs
Title: “Gangster
Client: Whistler Film Festival
Agency: Dare, Vancouver
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Mia Thomsett
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisor: Tamara Bennett
Company: OPC, Toronto
Executive Producer: Harland Weiss, Donovan Boden
Producer: Dwight Phipps
Director: Jeff Low
D.O.P. Chris Mably
Editor: Rob Doucet
Post-production: Cycle Media, Vancouver
Post Producer: Tom Murray
Telecine: Company 3, LA
Telecine Producer: Matt Moran
Colorist: Sean Coleman
Music: Adelphoi Music, London
Music Producer: Greg Moore
Composer: Julien Diaz
Sound Design & Mix: Koko Productions
Sound Producer: Steve Lowe
Sound Engineer: Chris Hobbs
Title: “Princess”
Client: Whistler Film Festival
Agency: Dare, Vancouver
Creative Director: Bryan Collins, Rob Sweetman
Copywriter: Mia Thomsett
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisor: Tamara Bennett
Production Company: Picasso Pictures, London
Director: Tokyoplastic
Executive Producer: Jane Bolton, Richard Price
Producer: Richard Price
Production Manager: Shiraz Peer Liberman
Concept Artist: Damian Johnston
Matte Painters: Nicolas Loudot, Carlos Nieto, Eduardo Bera
Modeller & Texture Artists: Andrew Hickinbottom, Martin Ocheng
Rigger: Mark Tsang
Animators: Janek Lender, Dominic Griffiths, Ricardo David
Generalist: Dorianne Fibleuil
Renderer: Ravinder Sembi
Compositor: Andy Hague
Music/Sound Design: Adelphoi Music, London
Music Producer: Greg Moore
Composer: Jamie Masters
Sound Design: Andrew Sherriff
Sound Mix: Koko Productions
Sound Producer: Steve Lowe
Sound Engineer: Chris Hobbs
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