Glossy partnered with Rethink and Partners Film for the launch of Molson Canadian’s “The Beer Fridge”. The stunt featured a beer fridge, fully stocked with Molson Canadian, which was placed in a number of European cities. The catch – not everyone can open it. It can only be opened by scanning a Canadian passport.
Here’s some of the traction on the stunt: Adweek, Mashable, Creativity, Gizmag, PSFK, FastCompany’s Co.Create, Campaign Brief Asia, Ads of the World, Technology News Station, Agency Spy, AdLand, Branding Identity Design, Creative Critic, Applied Arts, Simply Zesty, Elma Alt Shift, Integrated Brands, This is Guerrilla, MSN News and Branding Magazine.
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