Open Launches Advertising Campaign for the ComFree network
Toronto-based creative agency Open has launched a campaign for ComFree, Canada’s commission-free real estate network, consisting of TV, radio, OOH and print ads.
Toronto, ON – September 10th, 2013 – Open, a Toronto-based agency, produced the ComFree network’s most recent campaign, airing on HGTV until November.
In our cluttered real estate market, Canadians looking to put their homes for sale are faced with an abundance of options, making it difficult to take the right and best decision. The ComFree network’s campaign aims at enlightening people on the terrific advantages Canadians can obtain by selling their homes the ComFree way.
With a slate of advertising targeted at women between the ages of 35 and 55, Open is helping raise awareness about the ComFree network. “This campaign conveys that simple and elegant ads can demonstrate the exceptional advantages that the ComFree network makes available to its customers.” Explained Martin Beauvais, Partner at Open. Radio, TV, print and OOH ads illustrate that, with the ComFree network, Canadians can enjoy the support they need without commission.
Times have changed and the ComFree network believes Canadians are smart and savvy enough to sell their homes and save thousands in commission. “The ComFree network strives to empower Canadians to successfully sell their home and keep what’s rightfully theirs” stated Christian Mathieu, Partner at Open. These are the principles expressed in the ComFree network’s most recent campaign.
About the ComFree Network
Canada’s commission-free real estate network is changing the face of real estate by demystifying the home sale process. With brokerage operations in Ontario and Alberta and for-sale-by-owner operations in Manitoba, Saskatchewan and Quebec, the ComFree network has already helped over 130,000 Canadians successfully sell their home. A dedicated team of 400 people have a common goal in mind: giving homeowners control of their sale with the right tools, information and expert advice they need to sell successfully and save thousands in commission. That’s the ComFree way.
Client: ComFree
Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Art Director: Jessica Carter
Copywriter: Kate Thorneloe
Project Lead: Anne Ngo
Agency Producer: Anna Tricinci
TV PRODUCTION:
Production Company: Circle Productions
Executive Producer: Michel Korchinsky
Director: Jeffrey Zablotny
DOP: Robert Walsh
Line Producer: Elli Weisbaum
Stills Photographer: Zack Hertzman
POST PRODUCTION:
Editorial Company: School Editing
Executive Producer:Sarah Brooks
Editor: Ryan Hunt
Assistant Editor: Daniel Bochenski
MUSIC PRODUCTION:
Music Company: Apollo Studios
Creative Director: Yan Dal Santo
Producer: Melissa Doyle/Tom Hutch
About Open
Founded in Toronto by Christian Mathieu and Martin Beauvais, Open is a creative company focusing on strategy, advertising and design. Since its inception in fall of 2010 in Toronto, Open has done work for a range of clients including Environmental Defence, Smythe, Expo, Newad, Bombardier, Casella Wines, Damiva, Bier Markt and Comfree. New additions to the client roster include Cineplex and Okanagan Spring and Old Millwaukee.
openacreativecompany.com
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