Charlie Glassman Joins Bensimon Byrne

Charlie Glassman Joins Bensimon Byrne as Creative Director

Glassman’s blend of traditional advertising and brand consultancy experience aligns with the company’s new creative intelligence offering

Bensimon Byrne has appointed Charlie Glassman as Creative Director, bringing experience spanning traditional advertising and strategic brand consultancy to the Toronto-based independent agency following its recent evolution into a creative intelligence company.

Glassman’s appointment supports Bensimon Byrne’s new vision, Find Your People, which combines human insight, data and creativity to connect businesses with the audiences that matter most. In her new role, she’ll help extend that thinking beyond traditional advertising into brand experiences, products, services and other ways businesses connect with customers.

“As we evolve into a creative intelligence company, we’re thinking differently about the role creativity can play in driving business growth,” said Laura Robinson, Managing Director, Bensimon Byrne. “Charlie’s experience is particularly relevant to that ambition. She’s spent years working at the intersection of brand strategy, business strategy and creativity, and understands how to apply that thinking to business challenges that go well beyond traditional advertising.”

Glassman joins from New York-based co:collective, a strategic and creative consultancy that helps businesses define and implement transformative changes. She spent nearly eight years there, progressing through senior creative roles before being named Creative Director in 2024.

“Great creative work starts with understanding people, not just the brief,” said Joseph Bonnici, Chief Creative Officer, Tadiem. “Charlie’s experience brings a valuable perspective on how to connect human insight and business strategy with creative ideas that actually move people. As we expand what creativity can do for our clients, we want to develop work that doesn’t just capture attention, but changes perceptions and behaviours.”

Glassman is part of Bensimon Byrne’s broader transformation, which includes an expansion of its capabilities in business strategy, consumer insights and behavioural strategy. Together with its creative offering, these disciplines are designed to help businesses develop more impactful solutions that drive long-term growth.

Earlier in her career, Glassman worked at Toronto agencies Havas Worldwide and Leo Burnett before moving to New York to join co:collective in 2018.

About Bensimon Byrne
Bensimon Byrne is an independent creative intelligence company with a simple belief: the few fuel the many. We combine human insight, data and creativity to find the people who matter most, understand what moves them, and turn that insight into growth. We help clients identify new opportunities, sharpen their competitive advantage, express their brand, and show up where it counts. Bensimon Byrne has been helping brands find their people for more than 30 years. Bensimon Byrne is a division of Tadiem, a framework for forward thinking.