Old Spice and W+K Portland have again partnered with Seattle-based music house Walker for Dadsong – the follow-up to last year’s award-winning Momsong.
Walker owner and Executive Producer Sara Matarazzo brought on Bret McKenzie and Mickey Petralia from Flight of the Conchords on board to compose the music – Walker has worked with the duo on several ads over the years. The result is this great musically driven spot that’s influenced by classic rock ballads and operatic recitative.
Read more on how the spot was created on Adweek.
Client: Old Spice
Spot: “Dadsong”
Agency: Wieden + Kennedy, Portland
Creative Directors: Jason Bagley, Craig Allen
Copywriters: Jason Kreher, Nathaniel Lawlor
Art Directors: Matt Sorrell, Ruth Bellotti
Senior Producer: Lindsay Reed
Account Team: Georgina Gooley, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Andreas Nilsson
Managing Director: Shawn Lacy
Executive Producer: Colleen O’Donnell
Line Producer: Jay Veal
Director of Photography: Fredrik Backar
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Assistant Editor: Pamela Petruski
Post Producer: Sasha Hirschfeld
Visual Effects Company: The Mill
Executive Producer: Sue Troyan
Producer: Adam Reeb
Coordinator: Kris Drenzek
Creative Director: Tim Davies
Senior Visual Effects Artist: Becky Porter
Visual Effects Artists: Alex Candlish, Patrick Munoz, John Price, Timothy Crabtree, Adam Lambert, Anthony Petitti, Yukiko Ishiwata, Phil Mayer
Computer Graphics Visual Effects Artist: Jason Jansky
Music Company: Walker
Executive Producer: Sara Matarazzo
Assistant Producer: Abbey Hickman
Composer: Bret McKenzie
Arranger: Mickey Petralia
Music Record and Final Mix
Studio: HEARby
Engineer: John Buroker
Executive Producer: Nannette Buroker
Color Transfer Company: The Mill
Artist: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Natalie Westerfield
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