Jonathan Yi joins Greenpoint Pictures

//  10.05.15



Director and cinematographer Jonathan Yi has joined Greenpoint Pictures for commercial representation. Yi is known for his honest, intimate documentary storytelling and cinematography expertise.

“Jonathan is a great addition to our roster,” said Jordana Freydberg, Executive Producer of Sales, Greenpoint Pictures. “He has a proven track record in the commercial industry and his work continues to progress and explore the art of documentary filmmaking and storytelling in exciting ways.”

In the commercial space Yi has directed work for clients including Estee Lauder, Wells Fargo, SAP, Mattel, American Express, Nickelodeon, monster.com, Intel and HP.On the technical side, Yi consulted for Canon USA on its 2011 Cinema EOS product line. His promo video for the EOS C300 went viral, helping launch the EOS C300 to quickly become the most popular rental camera in the world within its first year on the market.

View Jonathan Yi’s reel.

Yi’s gained much acclaim through his documentary work, directing five installments of the award-winning documentary series “East of Main Street” for HBO (a trailer is above), and the upcoming feature documentary “Mad Tiger,” which profiles the colorful, costume-donning Japanese punk band Peelander-Z. Yi’s film “Shift,” which he shot, directed and produced, has been screened at a number of film festivals including the Hamptons International Film Festival. Yi has also shot music videos for Paul McCartney, Twisted Sister, Poison, Daniel Johnston and Mates of State.

When he’s not directing, Yi teaches 16mm and digital cinematography at NYU.
Yi joins Greenpoint Pictures from Click3X.

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