Royal Victoria Regional Health Centre Foundation taps The Garden for ambitious fundraising campaign
The initiative is looking to raise $100M over the next decade for a planned multi-site expansion.
The Royal Victoria Regional Health Centre (RVH) Foundation has chosen Toronto agency The Garden to oversee a creative and strategic positioning that will help it meet its aggressive target of raising $100M over the next 10 years. It’s the largest fundraising campaign of its kind in the history of Simcoe Muskoka.
Located in Barrie, Ont., RVH is the most advanced healthcare centre in Central Ontario, offering life-saving care to the immediate community, and care for the most critically ill people from across the Simcoe Muskoka region through world-class programs in cancer, cardiac, stroke and child and youth mental health.
But RVH is operating beyond capacity, caring for more than 3,000 people in hallways prior to the pandemic, with occupancy rates reaching up 135% and wait times for surgery climbing. To fix this untenable risk to the health of the people it serves, it is planning an expansion that will double the size of its current facility and will build another site in Innisfil.
RVH Foundation selected The Garden following a formal review. The fundraising campaign will launch in the fall.
“We needed a strategic partner that understands our unique challenges to help design an irresistible call-to-action that mobilizes the entire region in securing the quality of care that each of us wants and needs,” says Pam Ross, RVH Foundation CEO. “The Garden stood out for their tenacity, collaboration, strategic heft and whip-smart creative. We could not have asked for a better partner.”
The Garden co-founder and chief creative officer Shane Ogilvie said the agency was enticed by the prospect of working with a client possessing the ability to have a tangible impact on a crucial issue like healthcare, particularly in the wake of a global health crisis.
“There’s never been a more pivotal moment when it comes to their healthcare system, and realizing the importance of ensuring that we give it the time, attention, and funds it needs to be the best it can be,” he says.
Agency co-founder and chief strategy officer Shari Walczak said that the planned campaign aligns with one of the agency’s key pillars of leaving the world a little bit better than it was before. “Helping a client like this really delivers on that internal philosophy,” she says.
“Everybody deserves great healthcare, and to play a part in making that possible, and ensure that it’s available whether it’s needed today or tomorrow, is incredibly gratifying and exciting,” she adds.
About RVH Foundation
At RVH Foundation, exceptional experience is our passion, people are our inspiration and impact is our promise. We mobilize community investment to support the life-saving work of RVH. Donor support makes world-class care possible, from state-of-the-art equipment, technology and ground-breaking programs to enhanced spaces, research and innovation. With our community, we make each life better. Together. Foundation.rvh.on.ca
About The Garden
The Garden is a creative company, headquartered in Toronto, that believes that brands need to start focusing less on the impressions they buy and more on the impressions they make. Through the development of a strong strategic foundation and a holistic approach to creative problem solving and design, The Garden helps companies uncover the ‘why’ in what they do, with the goal of making every connection point an opportunity to build stronger, more lasting relationships with their customers. the.garden