Forsman & Bodenfors Announces New Canadian Leadership Team
Led by Managing Director Julien Bissuel, the new executive team has been carefully selected to further the network’s unified global strategy through its ‘Radical Collaboration’ approach.
The Canadian office of global creative collective Forsman & Bodenfors has made a series of senior promotions that further its agenda to create a unified global strategy and deliver work that goes beyond advertising.
The promotions reflect the Stagwell-owned network’s commitment to “Radical Collaboration” between its various departments, a philosophy that espouses a flat operating structure where everyone is invited to contribute to an idea at any stage of the creative process.
“Our ambition is to do work that shifts culture and builds fame,” says Global CEO Toby Southgate. “We’re responsible for ideas that help our clients solve problems. Some of our best and most effective work globally is outside traditional advertising. Radical Collaboration defines how we work internally—with no hierarchy and empowered teams and communities—where everyone can contribute to the idea at any stage of the process.”
The Canadian changes include the promotion of Julien Bissuel to Managing Director, Canada, with oversight of the collective’s Toronto and Montreal offices. Bissuel brings a well-rounded perspective to the role, having spent more than three years with F&B, most recently as VP, Client Service, along with extensive client-side experience at P&G, PepsiCo, and Nestlé. His agency experience also includes stints with JP/TBWA and DDB.
“Julien’s extensive agency and client background makes him the ideal leader for our business in Canada,” says Southgate. “He has had an enormous impact since he arrived more than three years ago, and we’re thrilled that he’s leading the way as we move our agency forward”
Glen D’Souza has also been promoted to Head of Creative, with national oversight of the agency’s creative and production teams. D’Souza has been F&B’s Executive Creative Director for the past five years, and his career also includes stops at JWT, Union and Lowe Roche.
“Glen has brought so much to Forsman & Bodenfors and our clients’ brands over the years,” says F&B’s global Creative Chairman, Anna Qvennerstedt. “He is also a great mentor, a respected leader amongst the creative team, and a leading voice in our DE&I agenda. He’s the perfect person to lead our creative offering in Canada.”
Tyler Kawa has also been promoted from Group Account Director to Head of Business Partnerships. Kawa joined F&B as an account director three years ago, working his way up to group account director. He has previously worked at Cossette on the McDonald’s Canada business, and at Bensimon Byrne on the Scotiabank account.
Andrew Carty’s role as Head of Strategy has also been growing, a reflection of his increasingly global role within the network, including working alongside global strategy leads in the U.S. and Sweden.
Established in Sweden in 1986, F&B has established a reputation for attention-getting work for a roster of blue-chip clients that often transcends advertising. Its work includes the “Epic Split” featuring Jean-Claude Van Damme for Volvo Trucks, “Marriage Market Takeover” for P&G’s luxury skincare brand SK-II, and in Canada the “Trojan & Chill” work for Church & Dwight’s Trojan condom brand.
In addition to Church & Dwight, it is the agency for several prominent Canadian companies and brands including LG Canada, Polestar, Seneca College, and Ontario Power Generation.
About Forsman & Bodenfors
Forsman & Bodenfors is a global creative collective with 500 employees worldwide, in offices spanning Gothenburg, New York, Stockholm, Toronto, Montreal, and Shanghai.
F&B is the only global agency network to be certified by the 3% Movement, indicating an inclusive workplace, equitable representation in creative work, and balanced gender leadership.
In Canada, Forsman & Bodenfors has been part of the top 10 Strategy Agency of the year and is the agency of record for clients such as Church&Dwight, LG Canada, Polestar, Seneca College, and Ontario Power Generation amongst others.
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