For Trade: One Cheestring

//  08.22.22

Glossy partnered with Toronto agency Broken Heart Love Affair to obtain ad trade media coverage on its Cheestrings Billboard stunt, which resulted in over 1,000 serious (and not so serious) offers, and 213M (and counting) earned media impressions. Read the press release.

It was Contagious’ Campaign of the Week and received coverage in Creativity, Adweek’s AgencySpyThe Drum, Applied Arts, LBB’s Behind the Work, StrategyThe Message and The Stable